How Michaels Reconfigured its Fulfillment Models to Dramatically Enhance Ship-From-Store Performance
Retail TouchPoints
MAY 20, 2024
Michaels had a major ecommerce ship-from-store challenge. It’s not that this fulfillment method wasn’t popular — the arts and crafts retailer shipped nearly 3 million orders from its 1,300+ stores across the U.S. That was not only expensive for Michaels but contributed to slower-than-desired delivery speeds for its customers.
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