How Sephora Turned Order Fulfillment into a Loyalty-Builder
Retail TouchPoints
AUGUST 22, 2024
Now, Sephora is a clear leader in omnichannel execution — and fulfillment has become a key differentiator in the brand experience. To achieve that goal, fulfillment has to be embedded into other functional discussion areas, such as marketing and merchandising. “We We even have to be ahead of customer trends in that regard.”
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