How Sephora Turned Order Fulfillment into a Loyalty-Builder
Retail TouchPoints
AUGUST 22, 2024
Now, Sephora is a clear leader in omnichannel execution — and fulfillment has become a key differentiator in the brand experience. That’s one reason why all touch points — from initial engagement to post-purchase — are owned and operated by the retailer. We even have to be ahead of customer trends in that regard.”
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