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Insider Intercepted In Fantasy Football Game

Forrester eCommerce

NFL games, however, have become as much about the game off the field as they are about the game on the field thanks to fantasy football. The NFL football season in the United States ended Sunday with the Kansas City Chiefs defeating the San Francisco 49ers in Super Bowl LVIII. Some people take fantasy football […]

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Roblox Unlocks In-Game Commerce with Shopify Integration

Retail TouchPoints

Roblox has announced a new commerce integration with Shopify that will allow brands with Shopify storefronts to sell physical items directly in their Roblox games. Shopify plans to begin piloting the integration soon, with a larger launch of the capability planned for 2025. Shopify President Harley Finkelstein as a Roblox character.

Games 289
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Pigskin-Day Purchasing: The CW Makes ACC College Football Games Shoppable

Retail TouchPoints

The CW Network has teamed up with Shopsense AI to make its weekly broadcasts of ACC college football games shoppable. The partnership kicked off last weekend during the Virginia Tech vs. Syracuse game on Nov. 2, during which fans were able to shop game-day essentials and team merchandise directly from their mobile devices. “By

Games 266
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Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands

Retail TouchPoints

The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube — it’s gaming. The video game industry has one major advantage in the fight for share of mind and wallet — the interactivity and deep engagement already built into these environments. billion in the U.S. billion in the U.S.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. B2B distributors and wholesalers: this webinar is for you!

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Leveling Up: How Gaming is Changing the Face of Retail

Retail TouchPoints

The gaming industry has evolved from a niche pastime to a global powerhouse, with a projected value of more than $665.77 For the retail industry, the benefits of collaborating with gaming brands are substantial. It’s clear that gaming networks are no longer simply about gaming. billion by 2030 and an expected 3.32

Games 262
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From Game Day to Every Day: The Stadium-Adjacent Retail Experience

Retail TouchPoints

Stepping into a stadium on game day is an electrifying experience. But the best stadium districts remain active and bustling on game day and every day. While the stadium serves as the anchor on game days, the shopping district becomes the anchor and should stand out as a destination every other day. Victory Park, Dallas.

Games 250
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. Companies must expand on the trends that exploded during the pandemic if they want to see continued growth in their businesses while facing a recessionary economy.

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Elevate your retail game by unleashing the power of customer loyalty! The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics.