Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’
Retail TouchPoints
NOVEMBER 9, 2023
It wouldn’t be precisely accurate to count Bookshop.org among the successful conquerors, since its 1% market share of print book sales is dwarfed by Amazon’s approximately 50% (by some estimates, it’s even more). They grew from 15% of the market to over 50% , meaning one out of every two books were sold by Amazon.
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