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This Halloween, Don’t Get Spooked By In-Game Mobile Ads

Forrester eCommerce

Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually. It’s not the first acquisition of its kind: Earlier this year, console gaming giant Sega purchased Rovio, […]

Games 396
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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 297
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Pigskin-Day Purchasing: The CW Makes ACC College Football Games Shoppable

Retail TouchPoints

The CW Network has teamed up with Shopsense AI to make its weekly broadcasts of ACC college football games shoppable. The partnership kicked off last weekend during the Virginia Tech vs. Syracuse game on Nov. 2, during which fans were able to shop game-day essentials and team merchandise directly from their mobile devices. “By

Games 266
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Videos: D2C Web Shops for Mobile Games at Pocket Gamer Connects Helsinki

FastSpring

FastSpring was recently the leading sponsor at Pocket Gamer Connects Helsinki, one of the premier events in the global gaming industry! To learn more about how FastSpring supports game developers, visit fastspring.gg/. The ability to market outside your game. A player-experience optimized web shop.

Games 103
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Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands

Retail TouchPoints

The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube — it’s gaming. The video game industry has one major advantage in the fight for share of mind and wallet — the interactivity and deep engagement already built into these environments. billion in the U.S. billion in the U.S.

Games 259
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Merchant of Record for Mobile Games: What It Is and Why You Need One

FastSpring

Market options have been opening up for both publishers and players in the mobile games industry thanks to shifting laws and regulations around the world. Because of these developments, mobile game companies are investigating more options for monetizing their games than just the App Store or Play Store.

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Roblox Unlocks In-Game Commerce with Shopify Integration

Retail TouchPoints

Roblox has announced a new commerce integration with Shopify that will allow brands with Shopify storefronts to sell physical items directly in their Roblox games. Shopify plans to begin piloting the integration soon, with a larger launch of the capability planned for 2025. Shopify President Harley Finkelstein as a Roblox character.

Games 289