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Unlocking the Power of Multi-Channel Programmatic Marketing

ROI Revolution

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

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How FastSpring’s Kakao Pay Integration Boosts New and In-Game Purchases for South Korean Gamers 

FastSpring

When it comes to payment methods in South Korea, nothing is more trusted in mobile wallets than Kakao Pay, which has over 36.5 Giving buyers payment options that are simple, quick, and familiar is the single most effective way for mobile gaming companies to increase conversion rates and maximize revenue. million users.

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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

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Exclusive: How E.l.f. Beauty Scored Big After the Super Bowl with Roku

Retail TouchPoints

turned to one of advertising’s most powerful new channels — connected TV (CTV). resulting in a double-digit increase in message association and more click-throughs than its other channel investments. as it looked to keep the Big Game buzz going well after Super Sunday. “To Beauty in a new case study. “We

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. The Decline of Click-Based Attribution.