7 Biggest PPC Nightmares Sinking Your ROI
Kissmetrics
AUGUST 21, 2017
PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.
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