Games PPC Search Marketing 
ROI Revolution
MAY 9, 2018
The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution. There’s no excuse not to get comfortable with the new platform.
Kissmetrics
OCTOBER 15, 2020
Optimizing for Google AdWords and PPC. Choosing keywords for pay-per-click (PPC) advertising is a whole different ball game. For more information about using keywords in PPC campaigns, check out my posts “How to Launch a Successful PPC Campaign for the First Time” and “An Introduction to Pay-Per-Click Search Marketing.”.
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Kissmetrics
NOVEMBER 15, 2021
As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. One great way to figure out what is popular is with Google Trends.
ROI Revolution
MAY 4, 2020
The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. If you want to take your SEO and PPC efforts to the next level, register here ! The video game industry is seeing huge boosts right now.
ROI Revolution
APRIL 12, 2022
The growth in CPCs could explain why paid search is less of a focus this year for brands that make less than $10 million in annual revenue. 28% of marketers use automation in their PPC advertising efforts. Conversely, it’s the top initiative for brands with $100M-$1B in annual revenue. Conversion Rate Optimization.
Ecommerce Platforms
MAY 24, 2023
Albert by Zoomd is a self-optimizing marketing tool that lets you devise and enhance your ad campaigns through AI. By analyzing different data sets and assessing the best way forward, Albert takes the guessing game out of running successful marketing campaigns according to your preset strategies.
Inflow Insights
JUNE 21, 2021
When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.
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