Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 190

Social Media B2C Channel SEO 190

Retail TouchPoints

APRIL 17, 2024

In the race to decode user intent sans cookies, gen AI emerges as a game changer. Get in touch with social media platforms: Social media platforms offer a wealth of data regarding user preferences, interests and behaviors.

Social Media 311

Social Media B2C B2B Customer Data 311

Groove

FEBRUARY 18, 2024

Social Media Marketing Modern consumers expect to see and engage with the brands they buy from on social media, making a robust social media presence a must when it comes to effective Shopify marketing strategies. Build a catalog of high-quality backlinks to your store to show authority.

Shopify 280

Shopify Marketing Social Media SEO 280

retailnext

JANUARY 30, 2020

Social media contests used to be something that was only reserved for large corporate brands. Now, small- and medium-sized businesses are using social media contests to effectively grow their marketing channels, increase sales and boost customer acquisition. Benefits of a Social Media Contest.

Social Media 80

Social Media eCommerce Games Events 80

Retail TouchPoints

SEPTEMBER 27, 2023

For example, social media was cited as the top touch point ( 40% ) for driving awareness. As consumers progress through the consideration stage, other channels such as company websites and review or ratings repositories surge in importance, while things like social media and word-of-mouth become less important.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Email Audience

JUNE 8, 2022

Have you been hunting for the best social media scheduling tools to grow your business in 2022? Managing social media tasks takes skills, time, and effort from your team. A solid social media calendar can help bring structure. Plus, you might need a competent social media scheduling tool.

Social Media 59

Social Media Channel Article Management 59

Retail TouchPoints

OCTOBER 22, 2024

How CX Differs by Growth Phase Startups Early-stage companies thrive on their ability to foster close relationships with customers — the name of the CX game is personalization, rapid response and the ability to pivot quickly based on customer needs and insights. A hands-on approach to CX is necessary to establish trust.

Payment Services 264

Payment Services Small Business Retail Recommendation Technology 264

Retail TouchPoints

SEPTEMBER 5, 2024

They’ve been leveraging AI for a number of years in the form of chatbots, product recommendation engines, self-checkouts and many other use cases. But LLMs aren’t the only game in town. AI is the latest massively disruptive technology making waves for businesses everywhere. But it’s not quite new to retailers.

Retail 312

Retail Reference Social Media Technology 312

Retail TouchPoints

OCTOBER 25, 2023

Many operate through social media platforms, with Facebook and Instagram being top performers. Life experiences are catalysts for forging these communities — milestones such as going off to college or having children can serve as a baseline for connection, as individuals seek out those they can relate to and get recommendations from.

Social Media 290

Social Media Travel Marketing Apparel 290

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

Payment Services 237

Payment Services Payments Social Media Consumer 237

retailnext

FEBRUARY 7, 2020

Dear retailers, having a profile and posting once in a while isn’t enough to get more customers from social media. Since social media is a popular place for product research, your content should be as engaging and persuasive as possible. Social Media Copywriting Guide: Posts. First stop, posts.

Social Media 52

Social Media Customer Retail Marketing 52

Kissmetrics

JUNE 21, 2021

From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family. It’s not just about getting customers, though. Deliver Quality Every Time.

Social Media 285

Social Media Reference Recommendation Books 285

lateshipment

OCTOBER 9, 2023

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ). Most of these techniques work better if you have a good customer segmentation game). In this case, the e-commerce brand must use various indicators to change the personalized product recommendations in this case.

eCommerce 130

eCommerce Gifts Social Media Recommendation 130

Retail TouchPoints

JANUARY 18, 2024

This behavior aligns extraordinarily well with the immediacy of excitement, challenge and rewards associated with games. Interactive product recommendations and quizzes fall into this category, as they gamify the process of selecting products and setting preferences. Starbucks, for example, has a points-based reward program.

Retail 317

Retail Customer Loyalty Games Reference 317

Kissmetrics

FEBRUARY 2, 2021

Encouraging your own network to promote your content and product from their personal social accounts is a potential game-changer for SaaS brands. This is social proof at its best. Content shares and product recommendations work because people trust peers and thought leaders more than they trust brands and institutions.

Social Media 320

Social Media B2B Games Marketing 320

Retail TouchPoints

OCTOBER 4, 2024

To better manage “Returnuary,” Kearney Partner Katherine Black and Vertex Director of Consulting, Vertical Solutions Pete Olanday recommend that retailers: Make return policies crystal-clear for customers, who increasingly appreciate transparency. Additionally, greater detail and clarity can mitigate common points of miscommunication (e.g.

Webinar 263

Webinar Gifts Social Media Consumer 263

Kissmetrics

MAY 27, 2021

Smaller brands often stick to social media. I recommend combining the two via a paid ad campaign on social media. I recommend sticking to Facebook or Google for your paid ads. These platforms offer the greatest reach and the best targeting tools to help make sure your paid media budget goes the furthest.

Social Media 267

Social Media eCommerce Events Recommendation 267

Kissmetrics

AUGUST 31, 2021

We’ll also look at practical tips you can start using right now, so you can get back in the game if your traffic has been low for a while. Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. Seven in ten Americans use social media today.

SEO 357

SEO Social Media Blog Article 357

Kissmetrics

OCTOBER 14, 2021

Then use social media platforms like Instagram. Then use social media platforms like Twitter and LinkedIn. Then use social media platforms like Facebook. Ad campaign fees can be higher during the holiday season , so it’s best to up your marketing game early on. Start Early to Benefit More.

eCommerce 271

eCommerce Social Media Shipping Costs Reference 271

Retail TouchPoints

DECEMBER 20, 2021

Retail TouchPoints (RTP): What role does social media play in Nu Skin’s growth marketing toolkit? The entire journey, from product discovery through to purchasing, relies on word-of-mouth recommendations, so social media is a powerful tool for amplifying the reach of our hundreds of thousands of affiliates around the world.

Social Media 264

Social Media Customer Retention Technology B2C 264

Retail TouchPoints

NOVEMBER 5, 2021

This sports-focused stream included games, demonstrations and educational content to teach viewers about fun and safe physical and mental exercises for their pets. lift in recommendations following the livestream. Petco went into social commerce with some built-in advantages. lift in ad recall, a 5.9%

Events 279

Events Social Media Fashion Consumer 279

Wiser

NOVEMBER 13, 2023

When implemented strategically, employee advocacy can be a game-changer in the retail industry. This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire.

Social Media 148

Social Media Retail Recommendation Events 148

Kissmetrics

FEBRUARY 23, 2021

Social media is a noisy place. What does this mean for the future of social media and digital marketing? It’s where your core audience hangs out, and their attention isn’t fragmented like it often is on larger social media sites. As an author, it pays to be active on a site like Goodreads.

Social Media 266

Social Media Books Hobbies Other 266

lateshipment

SEPTEMBER 12, 2023

BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. million views and this is one of the first gamification filters that was introduced on a social media platform and users had to use the in-video stickers as shoppable content. They may also send reminder emails as the event approaches.

Social Media 130

Social Media Multi-channel eCommerce Channel 130

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1. Who is our target consumer?”

Social Media 298

Social Media X-cart Consumer Recommendation 298

Onilab User Guides

DECEMBER 6, 2018

With the rising influence of social media on all spheres of our lives, brands that don’t utilize social networks for self – promotion will drop out of the game in no time. Social networks provide availability, speed, and ease of use – everything that customers seek today.

Social Media 45

Social Media Magento eCommerce Books 45

Kissmetrics

MAY 16, 2021

Until one day when a new media marketing era started that made people socialize online. These new social media platforms also became a breeding ground for publishers to attract eyeballs on their content and to try and attract direct traffic from those sources. The ‘big daddy’ is Google.

Social Media 363

Social Media SEO Magazine Blog 363

Kissmetrics

JULY 27, 2021

It’s competitive gaming where groups assemble teams and play against each other as they would in any other sport. They hold tournaments, and many professional gamers have large followings on gaming platforms like Twitch. Create In-Game Ads. Investing in an in-game ad can be a unique, but powerful strategy. Dynamic Ads.

B2C 312

B2C Marketing Games Social Media 312

Retail TouchPoints

JUNE 27, 2022

They are product experts, conversing with countless consumers a day where their recommendations and guidance carry meaningful weight with customers — at the point of purchase. Still, these influencer recommendations do not come cheap. Employees are not recommending for the masses, they are helping consumers with their specific needs.

Retail 289

Retail Recommendation Games Consumer 289

Groove

JULY 16, 2020

RetailDive defines gamification as " elements of play and common game mechanics such as points, badges, and other incentives in nontraditional contexts in order to affect behavior." The progress bar throughout the checkout process is equivalent to unlocking an achievement in a game and encourages shoppers to complete a purchase.

eCommerce 199

eCommerce Social Media Recommendation Games 199

Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. For example, if you’re offering video games to students, you’ll want to launch aggressive marketing campaigns during school breaks. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Marketing 363

Marketing Social Media Document Article 363

BigCommerce

SEPTEMBER 5, 2018

To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads. Let your target audience know what special deals and events you have coming up with ads on your social channels like Facebook , Twitter , and Instagram. Tag your social media efforts.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

Kissmetrics

JUNE 24, 2021

Sharing on social media, of course. Now, other social media sites also are taking advantage of social meta tags. Social media sites are the major drivers of most of the web’s traffic. Consequently, the ability to harness the power of social meta tags is a vital skill for today’s marketers.

Social Media 332

Social Media X-cart SEO Magento 332

Lemonstand

JANUARY 4, 2018

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. To give you an idea, there are 1.9 Poshmark Shops.

Social Media 65

Social Media Channel Clothing Fashion 65

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Not any more. There are more than 3.5

Social Media 363

Social Media Blog Marketing Other 363

Kissmetrics

JANUARY 12, 2021

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. Facebook Watch’s personalization takes advantage of everything users already love about the platform – it’s personal, and it’s social. Here are four ways Facebook Watch is changing the game for marketers.

Marketing 281

Marketing Social Media Games Recommendation 281

Kissmetrics

SEPTEMBER 24, 2020

You would want to optimize the pages in it first and then move on to optimizing different social media and other website pages. 4 Social Media Conversion Rate Optimization. That’s where you put your mind into social media marketing and social media presence. Which helps in the long-term game.

Social Media 363

Social Media Webinar Conversion Optimization Marketing 363