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Direct Wines Pairs Lifetime Movies with Wines in New Subscription Service

Retail TouchPoints

A+E Networks and Direct Wines have teamed up to create a new wine subscription program catering to viewers of the Lifetime network. To celebrate the launch, new subscribers will receive 12 curated wines plus two bonus bottles of rosé prosecco and two stemless wine glasses for an introductory price of $79.99 (plus $19.99

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Walmart+ Creates its Own Shopping Holiday Following Amazon Prime Price Increase

Retail TouchPoints

Alibaba has Singles Day and Amazon has Prime Day , and now Walmart is making its own mark on the calendar with an exclusive event to promote the Walmart+ subscription service. Walmart+ membership costs $12.95 The event has been scheduled to run for three weeks, with new deals offered each day. 18, 2022 from $12.99

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The Case For Subscription Service In CPG

Retail TouchPoints

Amazon’s ruthless focus on price matching is putting immense pressure on the retailers as well. Big-box retailers are getting beaten on price. In order to get to competitive pricing, these retailers need their manufacturers to cut up to 15% off wholesale, and those not willing to work with them can be removed from shelves.

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Develop a Winning KPI Strategy for Your Game Marketing

FastSpring

With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping up with where to focus your efforts. I probably bought my first game with my own money when I was eight.

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Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Retail TouchPoints

Fighting Subscription Fatigue as Consumers Shed Memberships As Prime has proven for years, getting customers into a paid membership program can pay off in spades for retailers. In fact, just as more retailers are adding subscription offerings, consumers are shedding them. So the big question is — what happens next?

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Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

Don’t even say it out loud: Subscription boxes are not dead. Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. In 2011, subscription brands made an estimated $57,000,000.

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How to Shift Your Business to a Subscription Model

FastSpring

That’s the beauty of subscription models. While implementing a subscription model means ongoing revenue, it also brings up many challenges for managing those subscriptions. You have to create a subscription-friendly product, infrastructure, marketing plan, and customer retention plan. Advantages of a Subscription Model.