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The Rise of Digital Gift Cards in the Fight Against Retail Scammers

Retail TouchPoints

The prevalence of gift card fraud poses a significant threat to retailers and consumers alike. Recent data from the Federal Trade Commission (FTC) paints a stark picture, revealing that gift card scam losses totaled over $228 million last year — a staggering increase of more than $100 million from 2020.

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Etsy Debuts Personalized, AI-Powered ‘Gift Mode’

Retail TouchPoints

gift-giving is as anxiety-inducing as speaking in public, but Etsy has a present for us. The marketplace’s new Gift Mode is an interactive hub, powered by AI and human curation, that’s designed to provide a one-stop experience for any gift-giving occasion. For some people (including me!),

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1-800-Flowers Launches Corporate Gifting Platform

Retail TouchPoints

1-800-Flowers.com has introduced SmartGift for Business to help business customers manage corporate gifting programs, automate sends, create a recipient feedback loop and measure success with a customized, real-time analytics dashboard.

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Unwrap New Holiday Shoppers in 2024: The Gift of In-app Advertising

Retail TouchPoints

Whether consumers search for a “shoe store near me” or “holiday gift ideas,” it plays a pivotal role, accounting for multiple touch points along the buyer’s journey. The Gift of In-app Advertising One key advantage of in-app advertising is the high level of engagement it offers. Paul Kennedy is AppLovin ’s VP of eCommerce.

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The Ultimate Guide to Sales Outreach

In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up! We bring the science—proven tactics, strategies, and methods that really work.

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1-800-Flowers.com Purchases Gifting Platform

Retail TouchPoints

1-800-Flowers.com , known for curing gift-giving headaches for millions of people, has bought itself a present: the SmartGift intelligent gifting solution. With the addition of SmartGift to the 1-800-Flowers.com portfolio, we are continuing to expand and innovate our gifting capabilities.”

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Wine Insiders Taps the Power of Gifting to Attract New Customers

Retail TouchPoints

At a time when customer acquisition costs are going through the roof, DTC wine brand Wine Insiders has seen a 151% increase in net-new customer acquisition in a single quarter through its partnership with gifting platform Nift Networks. Wine Insiders, which was recently acquired by Full Glass Wine Co. Example of Nift offer for Wine Insiders.

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