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Your clients’ customers will be coming to the internet with their gift lists in hand, longing for ideas on what to buy for each friend and family member in the absence of in-store inspiration. Macy’s keeps its gift-giving guide up year-round, sectioned by occasion as well as recipient.
With that said, Mother’s Day, May 9, will likely still look a bit different this year than it has in years past, and not just in terms of how we celebrate…but how we gift buy. With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1.
Google My Business: Google is the number one search engine in the world, commanding more than 88 percent of the global searchmarket. Bing Places: While Bing has only about 6 percent of the global searchmarket, it still may be worth setting up your business listing there. homes use NextdDoor.
Paid SearchMarketing for E-commerce. Paid searchmarketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.
Consider including contextual links on your holiday sale pages, relevant categories, or informational content like gift guides to improve user navigation and help search engines understand page relevance. Create a gift guide to help inspire searchers and improve awareness during the giving season.
43% of the unwanted gifts US consumers receive every year are clothing and accessory items ( Finder ). 23% of US adults say their friends give the worst gifts, while 10% report their parents give them the worst gifts ( Finder ). US consumers spend approximately 15% of their monthly income on holiday gifting ( World Atlas ).
US consumers spend approximately 15% of their monthly income on holiday gifting ( World Atlas ). billion on gifts their receivers don’t end up wanting ( Finder ). 27% of US consumers exchange or sell the unwanted holiday gifts they receive ( Finder ). Each year, US consumers spend an estimated $15.2
Capitalize on increased traffic and stay top-of-mind throughout the holiday season by increasing your targeting spend to reach gift-givers who shop around. Last year’s trend of shoppers buying gifts earlier to avoid shipping delays will continue into this year. Increase prospecting and retargeting spend.
A significant 20% of consumers aren’t planning to start their holiday shopping until Black Friday, so there’s still a significant customer base to market to as the holidays approach. 43% of the unwanted gifts US consumers receive every year are clothing and accessory items ( Finder ). October 12.
We get that you want to make sure you get the right gift.” Offer free gift wrapping if you can. You can say in your paid media ad something to the effect of, “Hey, we get that this is a stressful time of year. Offer free shipping if you can. Direct Finally, you want to direct.
A significant 20% of consumers aren’t planning to start their holiday shopping until Black Friday, so there’s still a significant customer base to market to as the holidays approach. 43% of the unwanted gifts US consumers receive every year are clothing and accessory items ( Finder ). October 12.
And shoppers followed suit: 40% of consumers started shopping for holiday gifts earlier than they normally would. Last year, many shoppers bought gifts earlier last year in hopes of avoiding shipping delays, a trend that is expected to continue into this year. How COVID-19 transformed holiday shopping.
The way that consumers shop for gifts during the holidays has completely transformed since the onset of the pandemic. In fact, 38% of Prime Day shoppers say they purchased holiday gifts at the event! Another trend that doesn’t perform well is including a free additional gift with the customer’s purchase.
In fact, 42% of shoppers say they plan to start buying holiday gifts earlier this year than in previous years! For marketers, holiday season prep starts several months before customers start shopping. 44% of consumers start their holiday shopping in or before October.
Time is running out for shoppers to get the perfect gifts for their loved ones, so playing off of that is a great way to encourage them to spring into action. Additionally, previous years’ trends of shoppers buying gifts earlier to avoid shipping delays will likely continue this year. ROI Tip: Already using this functionality?
87% of Gen Z shoppers will use social media for holiday gift inspiration this year, with YouTube, Instagram, & TikTok ranking as the top three channels. Cyber Week sales in the US were up 4% year-over-year to reach a record $62 billion this year. Globally, Cyber Week sales increased 2% to $275 billion. Salesforce).
A $125MM+ brand that sells artisan gifts was looking to drive awareness and sales during the highly competitive holiday season. The reality is that there’s a lot of fluidity between the “lower” and “upper” funnel. Reaching shoppers across their entire path to purchase is the true key to achieving your profitability goals.
Holiday shoppers are determined to find the perfect gifts at the lowest prices for their loved ones, and brands are scrambling to make their products the ones consumers want to purchase. Cyber 5 – the aptly named five-day shopping period encompassing Thanksgiving and Cyber Monday – is a major time of year for pretty much everyone.
87% of Gen Z shoppers will use social media for holiday gift inspiration this year, with YouTube, Instagram, & TikTok ranking as the top three channels. Cyber Week sales in the US were up 4% year-over-year to reach a record $62 billion this year. Globally, Cyber Week sales increased 2% to $275 billion. Salesforce).
While Cyber Week and the gift-giving season are still over two months away, there’s no time like the present to construct and optimize your digital marketing strategies. For some, September marks the beginning of pumpkin spice and decorating for autumn or Halloween.
According to psychologist Robert Cialdini, people are governed by a rule of reciprocity — a universal tendency of feeling compelled to repay when given a gift. Applying this rule to ecommerce, sellers can craft their product pages with gifts that aren’t only useful to buyers, but also encourage them to reciprocate with a purchase.
25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.
With significant supply chain concerns, consumers started shopping for holiday gifts earlier than ever. 25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response.
25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.
25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.
25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.
25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.
With significant supply chain concerns, consumers started shopping for holiday gifts earlier than ever. 25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response.
25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.
25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.
25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.
25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.
25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.
25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.
25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. In fact, 57% of shoppers rate the economy poorly – a 37% increase from last year.
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