Estée Lauder Elevates Online Gift-Giving with Recipient Personalization Options
Retail TouchPoints
NOVEMBER 5, 2020
is making the online gift-giving experience more engaging for shoppers via a new option that incorporates a “Send as A Gift” button on its skincare and cosmetic brands’ websites. Using the link in the message, the recipients digitally unwrap their gifts through an engaging UX. The Estée Lauder Companies Inc.
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