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Estée Lauder Elevates Online Gift-Giving with Recipient Personalization Options

Retail TouchPoints

is making the online gift-giving experience more engaging for shoppers via a new option that incorporates a “Send as A Gift” button on its skincare and cosmetic brands’ websites. Using the link in the message, the recipients digitally unwrap their gifts through an engaging UX. The Estée Lauder Companies Inc.

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The Rise of Digital Gift Cards in the Fight Against Retail Scammers

Retail TouchPoints

The prevalence of gift card fraud poses a significant threat to retailers and consumers alike. Recent data from the Federal Trade Commission (FTC) paints a stark picture, revealing that gift card scam losses totaled over $228 million last year — a staggering increase of more than $100 million from 2020.

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Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

When an item is ordered from your site, the supplier will then ship the product directly to your customer. Between scams, fees and just plain difficult to find suppliers – using dropshipping to launch or expand your business is often cumbersome, and expensive in both time and cash. Company Product Category Sign Up Cost.

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Brilliant Earth, Hanna Andersson Partner With Online Gifting Platform

Retail TouchPoints

Brilliant Earth , an ethical and sustainable fine jewelry company, and Hanna Andersson , a family and children’s clothing brand, have partnered with SmartGift to provide gifting services. The platform will help both retailers enhance their remote gifting options for the holidays.

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E-Commerce Holiday Shipping: Balancing Cost And Reliability

lateshipment

The truth of shipping becoming a defining factor in the customer experience, especially during the holidays cannot be stressed enough. This is because most of the orders during the holiday season are by customers who rely on timely gift-giving deliveries. Frequent Challenges of Holiday Shipping 1. Here’s how: 1.

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92 Small Business Tax Deductions to Use Now (+11 You Should Never Try)

BigCommerce

Note that in order to use any of these deductions, you will need to prove the fees and cost. Car expenses. Collection expenses. Freight or shipping costs. Gifts for customers or employees ($25 deduction limit for each). Medical expenses (with plan). Office supplies and expenses. Franchise fees.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Zero-party data is best used when it helps to identify a key audience that would otherwise be too hard/expensive to find. Effective use of zero-party data to serve up curated experiences based on shoppers’ consumption will bring those customers back throughout the year, making it truly the gift that keeps on giving.

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