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Your Buyer Is A Group, Not A Person. What Are You Doing About It?

Forrester eCommerce

Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads? Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and results.

B2B 488
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Saying Goodbye To MQLs: Accounts, Buying Groups, Opportunities, Oh My! How Is It All Connected?

Forrester eCommerce

Accounts, buying groups, opportunities, oh my! Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog.

Blog 447
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Saying Goodbye To MQLs: What Changes In The RDR Function When We Move To Buying Groups?

Forrester eCommerce

Whether you realize it or not, revenue development reps are already working with buying groups. Learn how to formalize this process internally today.

B2B 447
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Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals

Forrester eCommerce

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

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ABCs of Data Normalization for B2B Marketers

At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Well, marketers rely on this grouping to reach their goals. Why is this so essential?

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Saying Goodbye To MQLs: So We’re On Board With Buying Groups, But What About The Individual?

Forrester eCommerce

In this post, we look at what happens to the individuals if we focus on buying groups. Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work.

Blog 370
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Wonder Group Raises $700M in Funding, Plans 90 Locations by 2026

Retail TouchPoints

Former Walmart exec and Jet.com founder Marc Lore and his newest company Wonder Group have raised $700 million from various investors to support its Vision, Capital and People (VCP) plan , which is designed to support the business’ execution and scale, Lore revealed in a LinkedIn post.