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JCPenney Joins SPARC Group to Form Catalyst Brands

Retail TouchPoints

JCPenney and SPARC Group, which holds a portfolio of brands including Aropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica , have formed a joint venture in an all-equity transaction to create Catalyst Brands. The new entitys shareholders include Simon Property Group, Brookfield Corp., Authentic Brands Group and Shein.

Apparel 290
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Revolve Group Launches Mobile Fashion Game Alongside LA Holiday Pop-Up

Retail TouchPoints

Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new channels this holiday season, including a pop-up shop at The Grove in Los Angeles and within the new fashion styling game Bellemint. Revolve Group also is readying a new real-world experience for its brands in Los Angeles.

Games 278
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Fabletics Taps Liverpool Retail Group to Support Mexico Expansion

Retail TouchPoints

Active and lifestyle fashion brand Fabletics is expanding into Mexico through a partnership with Liverpool , an omnichannel retail group that has more than 177 years of operating experience in the country.

Toys 263
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Houchens Food Group Enhances Customer Engagement Across Grocery Banners

Retail TouchPoints

Houchens Food Group , which operates more than 400 grocery, convenience, hardware and foodservice locations in 15 states, has adopted solutions from eGrowcery designed to provide improved shopper engagement for its grocery banners. Houchens will deploy the technology to select IGA, Price Less and Food Giant stores.

Customer 263
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ABCs of Data Normalization for B2B Marketers

At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Well, marketers rely on this grouping to reach their goals. Why is this so essential?

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Vitamin Shoppe Parent Company Franchise Group Enters Chapter 11, Plans to Close American Freight

Retail TouchPoints

Franchise Group has filed for Chapter 11 bankruptcy as part of a restructuring agreement with its primary lenders that will allow its three strongest banners — Pet Supplies Plus , The Vitamin Shoppe and Buddy’s Home Furnishings — to remain in operation. 5 at its 365 locations and online. 5 at its 365 locations and online.

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Progressive Groups Plan Global BFCM Strikes Against Amazon

Retail TouchPoints

Unions and allied groups are planning demonstrations in more than 20 countries, including major U.S. For the fifth year, UNI Global Union and Progressive International will spearhead strikes and protests during the Black Friday-Cyber Monday (BFCM) period under the banner of “ Make Amazon Pay.” cities, Germany, the UK, Japan and Brazil.

Supplies 278