How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution
Retail TouchPoints
JULY 29, 2021
Carolyn Bojanowski: There was always a group of clients who were store loyalists — we’d throw everything and the kitchen sink at them to get them to try online, and they would not budge. Retail TouchPoints (RTP): With all the new services you launched during the pandemic, did you see your customer base shift or expand in any way?
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