The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention
BigCommerce
MAY 1, 2018
Cost reductions (47%). For example, you can use the information about peak shopping times to get rid of excess stock at sale prices or run social ads during these timeframes. It costs 5x less to retain customers than acquire new ones and loyal customers spend up to 67% more than new customers. Customer service. Literally.
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