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Revolve Group Launches Mobile Fashion Game Alongside LA Holiday Pop-Up

Retail TouchPoints

Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new channels this holiday season, including a pop-up shop at The Grove in Los Angeles and within the new fashion styling game Bellemint. Revolve Group also is readying a new real-world experience for its brands in Los Angeles.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

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4 Ways Retailers can Connect with Gen Z

Retail TouchPoints

According to the Pew Research Center, only 52% of this group are non-Hispanic white, compared to 61% of millennials. With Gen Zs preference for mobile shopping, optimizing websites and apps for mobile users is critical. But their diversity goes beyond age or life stage. Retailers must reflect this diversity in their marketing.

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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Omnichannel Integration Omnichannel integration ensures a seamless experience across all touchpoints, blending online and offline interactions: Unified Catalogs : Customers who access products through physical locations, mobile apps, and websites see consistent product details and pricing.

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9 Great Mobile App Analytics Tools

Kissmetrics

On average, consumers spend $120B in the app store and $190B on mobile ad spend. You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data.

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Starbucks Lays Out Plans to Reestablish Itself as the ‘Community Coffee House’

Retail TouchPoints

Balancing Mobile and In-Person Orders In addition to cutting down what Niccol termed “our overly complex menu,” he promised that Starbucks would do a better job serving both mobile orders and in-person customers. Today more than 30% of transactions are driven by mobile orders,” he noted. “At

Mobile 277
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Rue Gilt Groupe Joins Retail IPO Parade

Retail TouchPoints

Rue Gilt Groupe, the parent company of the parent company of Rue La La and Gilt Groupe , has filed for an IPO with the goal of a $100 million valuation. Rue Gilt Groupe currently has more than 1 million active buyers, of which 40% are between the ages of 18 and 44. Rue Gilt Group also experienced a net loss of $12.6

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