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9 Great Mobile App Analytics Tools

Kissmetrics

On average, consumers spend $120B in the app store and $190B on mobile ad spend. You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data.

Mobile 359
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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 239
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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Kissmetrics

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363
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Profiling Fintech: Q&A With Dennis Khoo, Regional Head At TMRW Digital Group, UOB

Forrester eCommerce

The common denominator: These new entrants relentlessly compete to win customers with better digital customer experiences than what traditional banks currently offer, embracing mobile to deliver more personalized customer […].

Banking 365
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Family Dollar Promises Mobile App Will Support Ecommerce by 2024

Retail TouchPoints

As part of its overall digital transformation, Family Dollar will debut a mobile app in October that will allow users to manage coupons and more easily locate products with improved search functionality. Family Dollar worked with digital consultancy Publicis Sapient to lead the mobile introduction.

Mobile 237
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Category Insights Report: Dollar Stores Redefine Themselves with Enhanced Merchandising and Mobile Apps

Retail TouchPoints

Additionally, high interest rates are a reality for the “foreseeable future,” which has “fundamentally changed the disposable income available to individuals,” according to Mohit Mohal, a Managing Director with Alvarez & Marsal’s Consumer and Retail Group. That has ultimately had a trickle-down effect on the category.”

Mobile 264
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Gilt Groupe, Stitch Fix, Casper Team Up to ‘Fill the Off-Price Void’ with new AI-Powered Shopping App

Retail TouchPoints

DTC brands Gilt Groupe , Stitch Fix and Casper have teamed up to create a new feed-based, discovery-driven shopping app called Yaysay that is designed to elevate and gamify off-price shopping online.

Fashion 221