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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Your Free Ecommerce RFP Template + 176 Questions to Ask Before You Migrate

BigCommerce

Are your designs Mobile Responsive? Do you offer Mobile Optimized Checkout out-of-the-box? How much of the store administration can be done from a mobile device? How can we segment our customers and members into separate groups? Is mobile optimized, single-page checkout supported? Do you provide URL Redirects?

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4 Ways Retailers can Connect with Gen Z

Retail TouchPoints

According to the Pew Research Center, only 52% of this group are non-Hispanic white, compared to 61% of millennials. But more so than return policy, were finding out that the key to connecting with this generation is in a seamless multi-platform shopping experience. But their diversity goes beyond age or life stage.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Mobile Optimization. Omni-Channel Management. Customer groups. After all, it’s always been a small group of dedicated people who changed the world. Technology. And it works!

eCommerce 419
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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

The 10X Ecommerce Slack channel is a great place for that, if you aren’t already using something else. Shopping apps are still relevant: Atlanta Light Bulbs worked with a BigCommerce partner, AppMixture , to build out a mobile app for their B2B buyers. This is how you do B2B mobile commerce. Talk to influencers and experts.

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Best Marketing Automation Software

Kissmetrics

Your marketing channels. Different marketing automation software supports various marketing channels. Smaller businesses with simple campaigns may not utilize a wide range of channels and can get away using a more affordable tool. Furthermore, some software includes varying channels in different pricing tiers.

Marketing 363
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43 BigCommerce Secrets the Fastest Growing Brands Use Right Now (Hint: You Can, Too)

BigCommerce

I talk to at least 3-5 multi-million dollar brands every week. We now have live inventory syncing between all of our sales channel to our warehouse. Customer Groups + Personalization = $$$. We use BigCommerce’s out-of-the-box customer groups to do segmented merchandising. Why is good ecommerce advice so hard to find?