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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Channel Software Tech Stack (2019) – INFOGRAPHIC

Forrester eCommerce

(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. The channel […].

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4 Ways Retailers can Connect with Gen Z

Retail TouchPoints

According to the Pew Research Center, only 52% of this group are non-Hispanic white, compared to 61% of millennials. But more so than return policy, were finding out that the key to connecting with this generation is in a seamless multi-platform shopping experience. But their diversity goes beyond age or life stage.

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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing. Real-Time Syncing : Inventory, order status, and customer preferences are updated instantly across all channels, enabling businesses to deliver cohesive experiences.

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. On the other hand, an omnichannel approach weaves together communication touch points across all channels to create a more cohesive journey. Aberdeen Group ). Aberdeen Group ).

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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. One easy way brands are personalizing the on-site experience for existing customers – and thus improving retention – is with customer groups. Create a VIP customer group for those customers.

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Scaling Your Ecommerce Business: Shopify Email vs. Klaviyo in 2025

365 Retail

Klaviyos advanced segmentation allows businesses to divide their audience into highly specific groups based on behavior, preferences, and purchasing patterns. For automation, Shopify Email provides robust workflows for common scenarios, while Klaviyo supports multi-step sequences with dynamic triggers and complex logic.

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