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38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. Spotify creates hyper-personalized messaging that incentivizes users to check out the service’s features.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Do further conversion optimization work to cater to that group of people.

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What’s Hot in Jewelry Ecommerce Marketing

Omnisend

With some initial planning, omnichannel marketing does the legwork to drive your sales without bombarding your customers with the same message on every channel. Omnichannel campaigns utilizing at least three channels earned an 18.96% engagement rate , compared to an average 5.4% rate for single-channel initiatives.

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What Marketing Automation Campaigns You Need to Start Doing ASAP

Kissmetrics

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Pro tip: I also recommend putting these new leads into their own group. Instead, Buffer will share the same post to all of your channels at the times you provide. There are only so many hours in a day. 24, to be exact. I can, and it’s amazing.

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How a Dual Paid Social & Search Strategy Earned Tactipup $1 Million/Month in Sales

Inflow Insights

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

While that presents an opportunity in the form of reaching new customers with multi-channel strategies, it also creates an internal nightmare when it comes to managing it. Of course, finding a way to listen to multiple channels at the same time is difficult. Posting, liking, commenting and engaging on seven platforms?

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Inbound Call Tracking for eCommerce: A Guide to Conversion Tracking

Inflow Insights

After all, more purchase channels often mean more revenue, too. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking? It has been updated for accuracy and to reflect modern practices. How Does Call Conversion Tracking Work?

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