Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season
Retail TouchPoints
OCTOBER 10, 2022
With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.
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