Shopify Email Marketing Strategies: Using Campaigns & Automation to Grow Your Business
Groove
OCTOBER 10, 2024
Both play unique and vital roles in a store's overall email marketing strategy, and here's what you need to know about each one: Campaigns Campaigns are scheduled emails, and they can be sent to either a broad audience or segmented groups. Post-purchase follow-up emails can include thank-yous, product recommendations, or cross-selling offers.
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