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Welcome to our February 2025 SEO News Recap! In this edition, we cover some general SEO advice, increased competition for Google, AI updates, and more! Also, don’t forget to check out our latest installment of “ROI Answers” at the end of this article to find answers from our experts to commonly asked SEO questions.
I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.
And yet, most ecommerce brands treat on-site search as an afterthought. But you shouldn’t, because ignoring on-site search results in: Lower desktop average order value. Reduced SEO – and thus, less organic traffic. Google has cornered nearly 80% of the web searchmarket. What are your most popular search terms?
As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. Take Upworthy , for example.
Also, be sure to include search engine optimization (SEO) best practices in your PPC ads. As the owner of 70% of the searchmarket share , you’re truly doing your business a disservice if you’re not using the platform to reach new consumers. Click the intended campaign or ad group. Select Ad groups.
SEO – Some website builders have tools that allow you to rank better in Google searches. Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes. One category of users would be associations or clubs who want to set up an information site about their group. #3
By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic. My search traffic almost tripled when I created advanced guides for SEO and several other internet marketing topics. population.
While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.
With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid searchmarketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.
Testing on mobile devices, we found that these “Popular products” groupings are served most often when shoppers use broad search terms like “plaid shirts” or “basketball shoes.”. Google also, if applicable, allows searchers to drill down into different demographics like age group and gender. SEO Best Practices.
You need to find the search query themes that generate the most transactions for your company. The goal here is to create two groups; one that has the high converting search terms, and another with the low – medium converting search terms. We find it pays to go into much depth with this.
In recent times, it has also evolved its offerings from s imple search engine optimization (SEO) and search engine marketing (SEM) data to more advanced analytical assessments. The platform does this through the power of AI and lets you create, optimize, and manage your SEO and marketing campaigns with ease.
New post from eCommerceFuel : SEO rankings can make or break the success of your eCommerce business. But you can boost your on-page SEO with some simple fixes that together create big results. Our resident SEO expert and founder of 180Marketing, Jeff Oxford, drops some optimization knowledge in the first episode of our SEO series.
From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly searchmarketing strategies vary across verticals.
Testing on mobile devices, we found that these “Popular products” groupings are served most often when shoppers use broad search terms like “plaid shirts” or “basketball shoes.”. Google also, if applicable, allows searchers to drill down into different demographics like age group and gender. SEO Best Practices.
Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce SEOMarketing Strategies. #1:
The goal was to dominate Shopping & Search in their very competitive industry. The ROI team consolidated overly segmented Shopping campaigns into smaller breakouts to allow for additional data in each product group as well as cleaner query funneling. Search Engine Optimization.
Launched by Chris Toy and co-founder Raaja Nemani, the platform invites marketers with the following areas of expertise to apply: Amazon marketing. Growth marketing. Brand marketing. Paid searchmarketing. SEOmarketing. Social media marketing. Content marketing. Email marketing.
Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Now more than ever, your content needs to be written for users, not search engines. Keywords are still important for SEO, and Google can understand them within context better now than ever thanks to MUM and BERT.
Hes helped some of the biggest brands in the world fix their most complex search challenges. Like a lot of us, he started by doing SEO before it even had a name. And when a friend told him Youre already doing SEO, he Googled the term and realized – yep, this is the thing Im built to do. Something felt right. But back then?
August 5, 11-11:30 AM: SEO + Retail Readiness. The ecommerce giant’s robotics group is also working to make face shields for frontline workers, roving bots that emit disinfecting UV light, and sorting machines that cut down on human contact. It’s time to take your SEO and PPC efforts to the next level. 6/23 update. 5/26 update.
The ecommerce giant’s robotics group is also working to make face shields for frontline workers, roving bots that emit disinfecting UV light, and sorting machines that cut down on human contact. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. Watch the video today! 5/26 update.
Meetings all over the world, from AA groups to government gatherings, have been impacted. Groups who may have been hesitant to convert to online payments before COVID-19 now use it as their primary option. SEO coronavirus checklist. We’ve compiled a checklist of tips for SEO in the time of coronavirus. 4/21 update.
That number is largely consistent across age groups, with around two out of every three shoppers of all ages planning to continue to use touchless payment methods even after the pandemic subsides. Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. of millennials and 64.6% 7/29 update.
That number is largely consistent across age groups, with around two out of every three shoppers of all ages planning to continue to use touchless payment methods even after the pandemic subsides. Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. of millennials and 64.6% 7/29 update.
That number is largely consistent across age groups, with around two out of every three shoppers of all ages planning to continue to use touchless payment methods even after the pandemic subsides. Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. of millennials and 64.6% 7/29 update.
Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. August 5, 11-11:30 AM: SEO + Retail Readiness. It’s time to take your SEO and PPC efforts to the next level.
That number is largely consistent across age groups, with around two out of every three shoppers of all ages planning to continue to use touchless payment methods even after the pandemic subsides. Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. of millennials and 64.6% 7/29 update.
Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. August 5, 11-11:30 AM: SEO + Retail Readiness. It’s time to take your SEO and PPC efforts to the next level.
Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/28 update. QoQ increase.
Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. August 5, 11-11:30 AM: SEO + Retail Readiness. It’s time to take your SEO and PPC efforts to the next level.
Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. August 5, 11-11:30 AM: SEO + Retail Readiness. It’s time to take your SEO and PPC efforts to the next level.
Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. August 5, 11-11:30 AM: SEO + Retail Readiness. It’s time to take your SEO and PPC efforts to the next level.
Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. August 5, 11-11:30 AM: SEO + Retail Readiness. It’s time to take your SEO and PPC efforts to the next level.
That number is largely consistent across age groups, with around two out of every three shoppers of all ages planning to continue to use touchless payment methods even after the pandemic subsides. Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. of millennials and 64.6% 7/29 update.
You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 8/4 update. Amazon + COVID-19.
Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/9 update. 7/29 update.
That number is largely consistent across age groups, with around two out of every three shoppers of all ages planning to continue to use touchless payment methods even after the pandemic subsides. Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. of millennials and 64.6% 7/29 update.
That number is largely consistent across age groups, with around two out of every three shoppers of all ages planning to continue to use touchless payment methods even after the pandemic subsides. Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. of millennials and 64.6% 7/29 update.
That number is largely consistent across age groups, with around two out of every three shoppers of all ages planning to continue to use touchless payment methods even after the pandemic subsides. Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. of millennials and 64.6% 7/29 update.
Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. August 5, 11-11:30 AM: SEO + Retail Readiness. It’s time to take your SEO and PPC efforts to the next level.
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