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Shopify Email Marketing Strategies: Using Campaigns & Automation to Grow Your Business

Groove

Both play unique and vital roles in a store's overall email marketing strategy, and here's what you need to know about each one: Campaigns Campaigns are scheduled emails, and they can be sent to either a broad audience or segmented groups. These messages are commonly used for promotions, new product launches, or seasonal updates.

Shopify 354
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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. They don’t.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

Enter Temeka Group , a provider of design, fabrication and installation services that has deep retail expertise — and is venturing further into the cannabis space. Behind the scenes, Temeka Group assists with plans and renderings that are submitted for licenses. Plus, the interactive RFID stations are a ‘must-see.’

Retail 354
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Removing Friction In The eCommerce Customer Journey

Groove

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart.

eCommerce 349
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Website Design Before & After: Transitioning To BigCommerce

Groove

Before working with our team, Perform Group, the parent company to Curtain Call, hosted the site on Magento. Because thy sell to businesses, their customers accumulate extremely large shopping carts over time, which contributed to slower page load times when the site was run on Magento. Emily Fritz, Perform Group LLC.

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Paid Search Strategy: 4 Tips To Drive More Customers

Groove

this can be anything from location and age group to education level and more. Determine what keywords your competitors' ads are showing up for, and consider adding those keywords to your ad groups. Cater ads to certain demographics that best fit your promotion ? Ideal keywords have a high search volume and low competition.

Customer 297
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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Lumping all these customers into one group is a big mistake. Abandoned cart visitors. Next, group website URLs into different Buyer Segments. In the example below, the Decision segment visitors are broken down into 3 groups: 0 – 30 days. Example: Shopping Cart Segment, Issue: Trust. Mistake #2.