Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 358

Social Media Information PPC Beauty and Health 358

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030. But how they use these platforms matters.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. They may not be this grand type of influencer, but nonetheless they have the ears and eyes of a core group of followers.

Social Media 298

Social Media Channel Marketing Other 298

Kissmetrics

DECEMBER 16, 2020

Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participation is encouraged.

Social Media 362

Social Media Other Management Information 362

Retail TouchPoints

APRIL 10, 2025

When brands like Target and Amazon announced they would deprioritize company DEI efforts, social media erupted with boycott threats and planned blackouts. Conversely, companies like Costco doubled down on DEI efforts , and social media feeds became filled with consumers signing up for memberships.

Consumer 147

Consumer Social Media Retail Marketing 147

Groove

NOVEMBER 7, 2024

For example, the same promotions are presented both on social media and through email to ensure consistency. While this can lead to a higher degree of customization for groups that prefer certain channels, there is less unification.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Retail TouchPoints

JULY 19, 2022

Seeking information via the legal system, Amazon has filed a lawsuit against the administrators of more than 10,000 Facebook groups that try to orchestrate fake reviews in exchange for money or free products. This team investigates these schemes and reports them to social media platforms including Instagram, TikTok and Twitter.

Social Media 264

Social Media Merchant Services Gifts eCommerce 264

Kissmetrics

FEBRUARY 19, 2021

This new data allowed them to focus their targeting by expanding into smaller, more targeted ad groups and shift focus to the highest-converting categories. How can you capture those leads and convert them to paying customers through paid search and social?

eCommerce 323

eCommerce Social Media SEO Marketing 323

Retail TouchPoints

NOVEMBER 16, 2023

For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows visitors to have a digital snowball fight with their peers across the pond. For each creation shared, the Lego Group will donate a play set to a child in need through charity partners like Save the Children.

Social Media 278

Social Media Gifts Technology Customer Experience 278

Retail TouchPoints

DECEMBER 18, 2024

Brands will be able to sponsor second-screen experiences during pivotal show moments and across both series social media channels, which collectively have more than 1.5 Bell Media is the fifth major media organization to partner with Shopsense since its launch last April, marking the companys first partnership outside the U.S.

Social Media 255

Social Media Fashion Gifts SEO 255

Retail TouchPoints

APRIL 18, 2024

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. However, major retailers like Amazon and Walmart currently capture the lion’s share of ad sales.

Retail 264

Retail Social Media Point of Sale Omnichannel 264

Forrester eCommerce

AUGUST 23, 2019

Social media has created customer groups that coalesce around a brand — in effect, a union. They collectively can and will change your corporate policy. With collective bargaining, business as usual is no longer acceptable. Are you ready for the empowered, technically savvy, and motivated customer?

Customer 388

Customer Social Media Management 388

Retail TouchPoints

NOVEMBER 25, 2024

It was around the time Hurricane Sandy hit the Jersey Shore, so we decided to donate the bags to people as they returned to their homes on the island and get groups involved for donations. I also was doing all our social media, posting about every store that wanted to carry Bogg Bag, and sharing the best places for people to get them.

Social Media 275

Social Media Small Business Retail Sporting Goods Leisure 275

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

NOVEMBER 22, 2024

Martha Stewart, Jennifer Hudson, Eva Mendes, and Kimberly Schlapman of the country music group Little Big Town will each host live shows showcasing a curation of Amazon’s Black Friday deals , from books to music to housewares. “TalkShopLive and Amazon Live both lead video commerce in the U.S.,

eCommerce 277

eCommerce Books Channel Customer 277

Retail TouchPoints

FEBRUARY 26, 2025

Organized fraud groups are increasingly skilled at impersonating vendors via email and even hijacking legitimate email threads to submit fake invoices and divert funds. In fact, 16% of respondents from the consumer attitudes survey said theyd been the victim of social commerce fraud in the past year. Vendor communication.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

DECEMBER 16, 2022

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX , gaining a platform for select WMG artists to design their own virtual fashion lines.

Fashion 289

Fashion Clothing Definition Consumer 289

Retail TouchPoints

DECEMBER 6, 2024

We have a comprehensive data-gathering process that includes traditional focus groups, surveys and social listening, alongside retail tests in our stores across the country. Performance and value are now foundational to our entire house of brands. By staying true to these values, we connect with todays families in a meaningful way.

Apparel 289

Apparel Fashion Social Media Consumer 289

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Join or Create a Facebook Group. Facebook Groups are underrated by marketers. Keep in mind that most group moderators will remove overly spammy posts and people. Many groups have memberships that range from 1,000 to 100,000, but some get even bigger.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Kissmetrics

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. In other words, businesses are actively pursuing customers across this social media platform, so it makes sense to build your own presence there.

Marketing 359

Marketing Social Media eCommerce Events 359

Kissmetrics

MAY 4, 2021

Micro influencers create powerful word of mouth to small groups. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Everyone wants to sit at home on their couch and connect with influencers on social media.

Social Media 334

Social Media Blog Channel Events 334

Kissmetrics

MAY 12, 2021

Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads. Social media sites all provide PPC ads in varying forms.

Social Media 342

Social Media Events PPC Article 342

Retail TouchPoints

NOVEMBER 14, 2024

Klarna Group Plc has confidentially submitted an F-1 filing with the U.S. aligns with the company’s focus on expansion in this country, which is already its largest single market, representing 29% of group revenue, according to the Wall Street Journal. Sweden-based Klarna’s decision to file its IPO in the U.S.

Merchant Services 147

Merchant Services Social Media Payments Recommendation 147

Kissmetrics

AUGUST 31, 2021

Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. Seven in ten Americans use social media today. Do that for a week, just to learn how different media platforms work. Social Media Strategies.

SEO 357

SEO Social Media Blog Article 357

Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

Social Media 317

Social Media Events Marketing Document 317

Retail TouchPoints

FEBRUARY 12, 2025

In an industry riddled with silos, the winners are not just bringing marketing/content leads ( 70% ), social media teams ( 41% ) and the C-level into discussions ( 32% ); theyre also bringing product/merchandising ( 32% ), operations ( 20% ) and store leads ( 15% ) into the mix.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

MAY 14, 2024

Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels. However, Amazon’s shift from a social media-style setting back into television is a sign of the preferences of U.S.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities.

Social Media 289

Social Media Electronics Accessories Recommendation 289

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. What are the Benefits of Social Commerce? Higher likelihood to buy. Final Thoughts.

Social Media 297

Social Media Consumer Electronics eCommerce Channel 297

Retail TouchPoints

FEBRUARY 24, 2022

Authentic Brands Group (ABG) has entered into a strategic partnership with David Beckham to co-own and manage his global brand. Beckham has more than 138 million followers across his social media accounts, and his addition to the ABG team brings the company’s total portfolio-wide social media following to more than 420 million.

Social Media 278

Social Media Retail Management Marketing 278

Kissmetrics

MARCH 15, 2021

Many of them have large followings on social media and loyal audiences on their websites. This can result in a spike in traffic and social media followers, but you’ll also have a seal of approval from industry experts. Blogging also gives you content to share on social media and helps you rank in search engines.

eCommerce 332

eCommerce Social Media Shipping Costs Merchant Services 332

Retail TouchPoints

MAY 15, 2024

Expedia Group has unveiled a series of new products and services designed to make travel planning stress free. At the company’s annual Explore conference, Expedia partners got an inside scoop on more than 40 new offerings, including its new travel media network , a shoppable storefront for content creators and new AI-powered solutions.

Travel 263

Travel Social Media Books Recommendation 263

Kissmetrics

AUGUST 30, 2021

Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers. Since much of the group works paycheck to paycheck, this flexibility is crucial. Take a Stance on Social Issues.

Consumer 351

Consumer PayPal Social Media Article 351

Retail TouchPoints

DECEMBER 1, 2022

Access real-time analytics and data on their campaigns. Closed loop measurement reporting capabilities are currently in development to help brands understand business outcomes by matching ad exposure to purchases online and in-club.

Retail 330

Retail Social Media Omnichannel Improvements 330

Retail TouchPoints

SEPTEMBER 16, 2021

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? Many [social] purchases are very organic.

Consumer 312

Consumer Social Media Retail Multi-channel 312

Retail TouchPoints

JUNE 17, 2022

That was certainly true for Healey Brothers Auto Group , which was the first automobile dealer to try out Pinterest’s Catalogs feature. Everyone is using a smartphone and they are on all these different social channels, often for hours daily,” said Healey. “ Our clients demand transparency.”.

Social Media 299

Social Media Merchant Services Automotive Payment Services 299

Retail TouchPoints

JUNE 10, 2022

Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. “You better be prepared to be innovative and creative, because that group expects you to have variety,” said Kramer. Social Media Creates a Blueprint for Future Innovation.

Social Media 278

Social Media Channel Technology Customer 278