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Blue Apron Debuts Non-Subscription Offering on Walmart Marketplace

Retail TouchPoints

Subscription meal kit service Blue Apron is ditching the “subscription” for a new offering on Walmart ’s third-party marketplace, giving Walmart customers access to a selection of on-demand meal kits with no recurring payments required. The company said it plans to expand its offerings on the platform in the coming months.

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How Subscription Strategies can Supercharge Loyalty Programs

Retail TouchPoints

To guard against member indifference, retailers may want to consider adopting subscription program elements that can both boost “stickiness” and reveal more about customers’ wants and needs. Retailers need to invest in a seamless customer experience, which is becoming table stakes for a good subscription program. higher spend overall.

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FTC Tackles Tricky Subscription Tactics with Click-to-Cancel Rule

Retail TouchPoints

The Federal Trade Commission has passed a final “click-to-cancel” rule that will require subscription companies to make it as easy for consumers to cancel their enrollment as it was to sign up. Too often, businesses make people jump through endless hoops just to cancel a subscription,” said FTC Chair Lina Khan in a statement.

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Luxury Subscription Service Vivrelle Bags $26M in Series A Funding

Retail TouchPoints

The subscription service, founded by husband and wife team Blake and Wayne Geffen in 2018, allows members to keep items as long as they want, or swap them out monthly. The financing round was led by Origin Ventures with participation from Chapford Capital Group. Members also receive exclusive discounts on products they decide to buy.

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First Look: New Research Unpacks the Differences Between Subscriptions and Memberships

Retail TouchPoints

The terms “membership” and “subscription” are often used interchangeably in retail. However, new research from CI&T , developed in partnership with Retail TouchPoints , reveals that most consumers ( 64% ) believe there is a distinct difference between these two types of programs.

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Business Groups Protest FTC’s New Click-to-Cancel Rule, Calling it ‘Arbitrary and Capricious’

Retail TouchPoints

A range of business groups — including the Interactive Advertising Bureau (IAB) , the Michigan Press Association and the National Federation of Independent Businesses (NFIB) — have filed two apparently coordinated petitions to block the Federal Trade Commission ’s new “click-to-cancel” rule.

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With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership

Retail TouchPoints

The subscription economy has been the subject of dire headlines recently, with terms like “subscription fatigue,” “ the great unsubscribe ” and even “ subscription apocalypse ” being bandied about. The Subscription Trade Association ’s (SUBTA) annual report found that nearly all ( 95.8% ) U.S.