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CTV Specs & Ad Format Guidelines for Digital TV Marketers

CPC Strategy

Streaming CTV Specs & Ad Format Guidelines for Digital TV Marketers By Liz Krupa Jun 24 2024 The rise of Connected TV (CTV) has not only transformed the way we consume media, but also revolutionized television advertising.

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The Omnichannel Campaign That Got Me the Cute Blue Shoes

Optimizely

Follow industry guidelines : Gain consent properly and provide clear opt-out instructions. The post The Omnichannel Campaign That Got Me the Cute Blue Shoes appeared first on Zaius. For SMS, auto-generate your shopper’s first text to you. Here’s how to do it.)

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The 2024 Brand Experience Award Winners are…

Retail TouchPoints

Garnering more than 200 nominations, the Retail TouchPoints editorial team assessed all entries and selected winners based on various guidelines, including: overarching strategy, creative approach, tactical execution and overall results. 2024 Brand Experience Award Winners Category: Customer Retention & Loyalty DSW Hy-Vee, Inc.

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Petco Launches New Subscription Delivery Service for Fresh Pet Food

Retail TouchPoints

“We’re thrilled to partner with Freshpet, the leader in fresh pet food, to bring Freshpet Custom Meals to life through our differentiated, seamless omnichannel ecosystem, as part of our ongoing commitment to pets’ high-quality nutrition and complete health and wellness.”

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retailX Heads Back to Chicago, Providing 7 Targeted Tracks on Industry Tech & Trends

Retail TouchPoints

Kecia Steelman, COO at Ulta Beauty, will kick off the event with an insightful keynote session on the impact of the company’s omnichannel retail strategy in continuously evolving beauty shopping experiences, as well as the importance of consumer connection and inclusion in the post-pandemic world. Vitamin Shoppe; Bite; and Be Rooted.

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How retailers can survive COVID-19 by optimising their omnichannel strategies

Retail Technology Review

With social distancing guidelines and lockdown keeping customers at home, ecommerce has become the main sales channel for retailers during the pandemic. By Annabella Yang, VP Digital Retail, Mobiquity. COVID-19 has accelerated the shift to online retail.

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

This means retailers need to take an omnichannel approach to successfully meet the demands of their audience. Case management functions in omnichannel survey platforms have the power to provide proactive support. The Omnichannel Approach. This way, your company can personalize even further and improve its market fit.