FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model
Retail TouchPoints
SEPTEMBER 6, 2023
So-called “negative option” services are a controversial yet time-tested method of doing business. Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. The customer is then charged on an ongoing basis unless they explicitly cancel the service in question.
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