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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

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Amazon Marketing Consulting

Kissmetrics

Make sure all products comply with every Amazon guideline. Amazon PPC Management. Amazon turned on the firehose of PPC. Like any PPC platform, it requires a ton of specific know-how and tons of work to keep it optimized. PPC campaigns are a great type of marketing task to outsource. Use them for these areas.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. So, let’s dig into some guidelines. Pay-per-click (PPC). So, how do we frame thinking around PPC?

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How to Conduct Keyword Research for Amazon

Ecommerce Platforms

One that we highly recommend is Sellzone. Sellzone will automatically cap it at 249 characters as per Amazon’s guidelines. Check all your products abide to Amazon’s guidelines to avoid suspension. Amazon PPC. Which means your PPC campaigns will rank well, as they are placed based on relevance.

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How to Automate Google Ads: 4 Winning Strategies for eCommerce Sites

Inflow Insights

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. In this blog, we’ll show you how, detailing the four kinds of automation available to you and our recommended practices for each. Our Recommended Google Ads Automation Strategies.

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What Are Google Ad Grants?

Kissmetrics

The ads work just like regular PPC ads. But unlike Google’s PPC ads, there are some limitations. To get you started, here are some tips along with some Google recommendations: Differentiate Your Organization. Their Ad Grants Compliance Guidelines are available online. For instance, Google Ad Grant adverts are text only.

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5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

He provided a guideline, called the ‘Unicorn Marketing Power Law,’ where 85% of the value comes from 5% of the campaigns. Using inclusive copywriting (tips here included using neutral pronouns, limiting the use of humor and cultural references, and keeping language simple – Casandra recommended using Hemingwayapp.com for this).

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