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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

PPC 259
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How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves.

SEO 209
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Amazon Marketing Consulting

Kissmetrics

Make sure all products comply with every Amazon guideline. Amazon PPC Management. Amazon turned on the firehose of PPC. Like any PPC platform, it requires a ton of specific know-how and tons of work to keep it optimized. PPC campaigns are a great type of marketing task to outsource. Use them for these areas.

Marketing 247
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What Are Google Ad Grants?

Kissmetrics

The ads work just like regular PPC ads. But unlike Google’s PPC ads, there are some limitations. To get you started, here are some tips along with some Google recommendations: Differentiate Your Organization. Their Ad Grants Compliance Guidelines are available online. For instance, Google Ad Grant adverts are text only.

PPC 326
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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

The data now made sense, and we were ready to make campaign recommendations. We ended up with a few guidelines: Avoid making the copy too personal. Want Short-Term PPC Results Like These? Want an experienced PPC strategist to take a look for you? Autotagging Turned “Off” in Bing. Avoid pharmaceutical-type terms.

PPC 136
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. So, let’s dig into some guidelines. Pay-per-click (PPC). So, how do we frame thinking around PPC?

PPC 162
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How to Make a Sponsored Snapchat Filter

Kissmetrics

I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. Filters should honor Snapchat’s advertising guidelines. I recommend running a test program with a couple of stores to see if your filter is successful before expanding the campaign to the rest of your locations.