FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model
Retail TouchPoints
SEPTEMBER 6, 2023
Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. As per a fact sheet recently published by the FTC , the proposed rule change takes things a step further by mandating the subscription cancellation process be as simple as the sign-up process.
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