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FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model

Retail TouchPoints

Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. As per a fact sheet recently published by the FTC , the proposed rule change takes things a step further by mandating the subscription cancellation process be as simple as the sign-up process.

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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

Consumers tend to place the most trust in recommendations from people they know. They feel that most brands have restrictive editorial guidelines, which can impact the quality of content. A Julius Works study found that 63% of influencers wouldn’t work with a brand for a second time if the brand had restrictive editorial guidelines.

Marketing 419
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How to Create an Editorial Style Guide

Kissmetrics

An editorial style guide is a set of guidelines for the writers and editors on your team. These guidelines will include standards for grammar, spelling, sentence structure, and image use. Without clear guidelines in place, your inbox will soon be flooded with questions from your writers and editorial staff.

Document 334
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Lowe’s Debuts Digital Home Platform for Loyalty Program Members

Retail TouchPoints

Lowe’s has introduced a Digital Home Platform that offers members of the retailer’s MyLowe’sRewards program free, personalized information about the products in their homes — including warranties, manuals, maintenance guidelines, how-to content, recommended subscriptions and replacement parts.

Document 162
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Wix Review

Kissmetrics

Additionally, the platform offers guidelines to help you get the hang of the tools and templates. With Wix, you can choose to cancel your subscription at any time. Wix takes care of all that for you, included in your monthly subscription. Wix offers a free domain voucher valid for one year with most subscriptions.

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Personalization Meets Peer Influence: Top Visual Content Trends in Ecommerce

Retail TouchPoints

Where we see personalized content utilized most frequently is in product recommendations, whether it’s when a shopper first arrives on the retailer’s site or via a ‘Customers Also Viewed’ carousel of images on a product page. This can bleed over into targeted email campaigns or even social media ads.

eCommerce 263
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How Google Local Guides Improve Visibility

Kissmetrics

Although these can vary from time to time, examples of the incentives include: early access to new Google products free music trials discounted video services storage space partner perks digital newspaper subscriptions t-shirts and socks. Google is the first place consumers go to read reviews these days. Make leaving feedback easy.