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Lowe’s Debuts Digital Home Platform for Loyalty Program Members

Retail TouchPoints

Lowe’s has introduced a Digital Home Platform that offers members of the retailer’s MyLowe’sRewards program free, personalized information about the products in their homes — including warranties, manuals, maintenance guidelines, how-to content, recommended subscriptions and replacement parts.

Document 157
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FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model

Retail TouchPoints

Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. As per a fact sheet recently published by the FTC , the proposed rule change takes things a step further by mandating the subscription cancellation process be as simple as the sign-up process.

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CTV Specs & Ad Format Guidelines for Digital TV Marketers

CPC Strategy

Streaming CTV Specs & Ad Format Guidelines for Digital TV Marketers By Liz Krupa Jun 24 2024 The rise of Connected TV (CTV) has not only transformed the way we consume media, but also revolutionized television advertising. First, we recommend that brands try experimenting with Tubi’s ultra-short ad options.

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How to Create an Editorial Style Guide

Kissmetrics

An editorial style guide is a set of guidelines for the writers and editors on your team. These guidelines will include standards for grammar, spelling, sentence structure, and image use. Without clear guidelines in place, your inbox will soon be flooded with questions from your writers and editorial staff.

Document 334
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Best Practices To Build Ecommerce Branded Order Tracking Pages

lateshipment

Also, your branded tracking pages can contain personalized product recommendations and promotions to drive repeat sales. To help you build great and beautiful-looking order tracking pages, here are some guidelines that you can follow. Best practices to create an eCommerce order tracking page.

eCommerce 130
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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

Consumers tend to place the most trust in recommendations from people they know. They feel that most brands have restrictive editorial guidelines, which can impact the quality of content. A Julius Works study found that 63% of influencers wouldn’t work with a brand for a second time if the brand had restrictive editorial guidelines.

Marketing 419
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eCommerce UX: How Website Design Affects Conversion Rates

Groove

In this comprehensive blog post, we'll explore how graphic design and UX intersect to create a high-converting eCommerce website, covering topics such as creating visually appealing websites that also offer a great user experience, designing with eCommerce metrics and KPIs in mind, and balancing branding with UX recommendations.

eCommerce 195