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Understanding eCommerce Website Management Services: Performance, CRO, Accessibility

Groove

Conversion Rate Optimization (CRO) A website is ultimately a tool for driving conversions—whether they come in the form of sales, email subscriptions, or whatever other actions you are trying to encourage. It can harm your reputation, result in fewer sales, and cause people to shop at other retailers (a change that could become permanent).

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What Is AOV? Meaning, Importance & Tips to Improve Average Order Value

Groove

Conversion Rate Optimization (CRO) A website is ultimately a tool for driving conversions—whether they come in the form of sales, email subscriptions, or whatever other actions you are trying to encourage. Reach out to us today for a consultation. We have helped companies like Bonnie Jean improve accessibility while boosting revenue.

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Petco Launches New Subscription Delivery Service for Fresh Pet Food

Retail TouchPoints

Petco has teamed up with Freshpet to offer subscription delivery of fresh dog food as consumer interest in direct-to-doorstep pet meal plans increases. Source: Petco The fresh and frozen pet food category is expected to grow 3X to 4X in the next four years, reaching up to $6 billion , according to Nielson IQ.

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Lowe’s Debuts Digital Home Platform for Loyalty Program Members

Retail TouchPoints

Lowe’s has introduced a Digital Home Platform that offers members of the retailer’s MyLowe’sRewards program free, personalized information about the products in their homes — including warranties, manuals, maintenance guidelines, how-to content, recommended subscriptions and replacement parts.

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The Power of Popup Design: 6 Rules to 10X Your Subscription Rate, and an App to Do It for You

BigCommerce

Another business tried using a popup to capture email signups and saw a 10x increase in subscription rate. Make sure it meets Google’s mobile-friendliness guidelines. One study found that switching from a sidebar form to a lightbox-style popup increased email signups by 1,375%.

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FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model

Retail TouchPoints

Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. As per a fact sheet recently published by the FTC , the proposed rule change takes things a step further by mandating the subscription cancellation process be as simple as the sign-up process.

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Lowe’s Teams with OpenAI to Develop AI Assistant for Homeowners

Retail TouchPoints

Mylow Just the Latest in Lowes Tech Offerings The introduction of Mylow follows the recent debut of a Digital Home Platform that offers MyLowes members free personalized information about the products in their home, such as warranties, manuals, maintenance guidelines, how-to content, recommended subscriptions and replacement parts.