Hobbies Search Marketing Shipping Costs 
ROI Revolution
MAY 20, 2020
This jumpstarted widespread decreases in costs-per-click in early March. Historically, Amazon has re-entered auctions with increased force to regain the level of impression share it claimed before – often at the cost of smaller retailers who find they’re spending more and making less. in a matter of two weeks. Know Your Devices.
ROI Revolution
JULY 2, 2020
52% are cutting operational costs, with 54% freezing hiring. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. Advertisers pulling back spending have pushed social media ad prices to fall as much as 50% , while engagement has reached all-time highs. Find it here.
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ROI Revolution
JUNE 2, 2020
52% are cutting operational costs, with 54% freezing hiring. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. Advertisers pulling back spending have pushed social media ad prices to fall as much as 50% , while engagement has reached all-time highs. Find it here.
ROI Revolution
MAY 5, 2020
This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending. This surge, combined with disrupted supply chains, has led to an increase in shipping delays, as well. Find it here.
ROI Revolution
AUGUST 4, 2020
Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. And now it’s been pushed back again to give time for the marketplace giant to get all its shipping and fulfillment ducks in a row, including the hiring of more than 175,000 new workers. 7/29 update. 7/9 update. 7/9 update.
ROI Revolution
AUGUST 5, 2021
While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. Furniture & home sales grew 208% YoY, followed by sporting goods, hobby, and bookstore sales at 163%. 45% of shoppers are more inspired to make a purchase by convenience than price.
ROI Revolution
DECEMBER 2, 2021
Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.
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