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How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming

Retail TouchPoints

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. But the heyday of “home shopping” in that context is now firmly behind us. consumer. ”

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QVC Serves Up Content-Commerce Combo with New USA Pickleball Partnership

Retail TouchPoints

A new kind of content will soon be arriving on home-shopping networks QVC and HSN — live pickleball tournaments.

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How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

Shopping Festival: Coresight Research ’s second annual 10.10 event brought in 164,350 unique consumer viewers over its 12-hour duration, with a varied slate of charities, retailers and technology innovators and the goal of creating a fascinating gateway to the holiday shopping season. Shop With Us Live, which ran Nov.

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Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. In 2023, more than 1 billion customers in the U.S. and India watched Amazon Live streams across those devices, according to Amazon.

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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

It also features Amazon’s “Shop the Show” technology, through which customers can browse, shop and engage with the content on their TV screen via their mobile device. Image courtesy Amazon The HSN-style FAST channel will give consumers expanded access to the content and creators of Amazon Live.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Many experts point to true livestreaming as a digital adaptation of the “home shopping” models pioneered by QVC and HSN. They become part of the consumers’ lives and then shopping is almost secondary.” Now, many of them are bigger than they were [pre-pandemic].”.

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5 Ways Home & Decor Brands can Optimize the Shopping Experience

UpSellIt

Spot-on recommendations also elevate the customer journey by providing shoppers with a personalized home shopping experience – kind of like having an interior decorator in their pocket. Some shoppers browsing on their mobile phones may wish to purchase later on a desktop. Highlight Existing Offers.