Home Shopping Mobile Multichannel 
Steve Dennis
JANUARY 4, 2019
” A few months later I was appointed Sears’ new Vice President of Multichannel Integration. During my nearly 30 years in retail I’ve heard my colleagues talk about the catalog channel, the e-commerce channel, the store channel, the mobile channel, the home shopping channel and on and on.
Steve Dennis
JANUARY 14, 2020
A few months later I was appointed Sears’ new Vice President of Multichannel Integration. Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on.
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