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Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce

Retail TouchPoints

This next, more expansive version of omnichannel (as Walmart sees it) encompasses everything from hyper-personalized product recommendations, virtual shopping assistants and automated delivery to virtual try-on and in-platform buying (whether that platform be social media, television, a gaming environment or something else entirely).

Games 173
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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

Bottom Line: This move represents an interesting return to a more traditional format for home shopping — one that had been eschewed by many companies in recent years in favor of newer video platforms, in particular social media.

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How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

Shopping Festival: Coresight Research ’s second annual 10.10 event brought in 164,350 unique consumer viewers over its 12-hour duration, with a varied slate of charities, retailers and technology innovators and the goal of creating a fascinating gateway to the holiday shopping season. Shop With Us Live, which ran Nov.

Events 305
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What is Livestream Shopping?

Kissmetrics

What Is Livestream Shopping? If you’ve ever watched a home shopping network like QVC, you’re probably familiar with the theory behind livestream shopping. That said, there are a couple of big ways livestream shopping improves upon the traditional home shopping experience.

eCommerce 285
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How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming

Retail TouchPoints

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. But the heyday of “home shopping” in that context is now firmly behind us.

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Brands Build Communities with Facebook Livestreaming by Stressing Real-Time Aspects

Retail TouchPoints

Live shopping is still a young medium, but retailers and social media platforms alike already are taking advantage of its biggest strength: directly connecting consumers and brand representatives in real time.

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Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

The move represents an interesting return to a more traditional format for home shopping, one that had been eschewed by many companies in recent years in favor of newer video platforms — in particular social media.