Mobile Marketing Strategy for Ecommerce – Why it Matters & How to Get it Right
BigCommerce
JULY 2, 2020
You’re more likely to be reading this on your smartphone or mobile device than on desktop. In the past decade,…
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BigCommerce
JULY 2, 2020
You’re more likely to be reading this on your smartphone or mobile device than on desktop. In the past decade,…
Groove
DECEMBER 12, 2024
Incorporating the major SEO trends of 2024including mobile-first indexing (and ensuring that your site benefits from mobile-first SEO), working to appeal to Googles experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) framework, and prioritizing Core Web Vitalscan help set you up for success in your eCommerce business.
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From Rigid To Resilient: Why Enterprises Need Modular Commerce Now
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Retail TouchPoints
NOVEMBER 4, 2024
For instance, mobile apps that help seasonal businesses with bookings, calendar organization, staffing and inventory management can help them efficiently scale and grow beyond being seasonal ventures. In addition, since 2010, Naughton has operated a mobile business similar to the Outlet offered under this Disclosure Document.
Kissmetrics
DECEMBER 17, 2020
On average, consumers spend $120B in the app store and $190B on mobile ad spend. You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data.
FastSpring
OCTOBER 23, 2024
Market options have been opening up for both publishers and players in the mobile games industry thanks to shifting laws and regulations around the world. Because of these developments, mobile game companies are investigating more options for monetizing their games than just the App Store or Play Store. More details on those below.)
Groove
DECEMBER 11, 2024
How to Grow Your Email List It's not uncommon for consumers to opt out of emails, causing the size of these lists to gradually shrink. Just make sure they are mobile-friendly and non-intrusive to stay on Googles good side. But if you want to master email marketing, you must first grow and maintain a healthy email list.
Forrester eCommerce
JUNE 14, 2021
Social, mobile, big data and cloud are mainstream. What is next? These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Today, however, only about ¼ of efforts gets past pilot phase with AI. Is implementing AI in production going to trigger new waves of change?
Groove
OCTOBER 11, 2024
These services help eCommerce businesses complete the online and mobile sales that drive success. How to Choose the Right Merchant Services Provider As you work your way down the list of potential providers, consider what makes your company unique. As your business grows, your provider should grow with you.
FastSpring
JANUARY 9, 2025
In this episode of Growth Stage, we interview gaming D2C and creator marketing expert Justin Sacks of Nexus about his thoughts on: What winning strategies AAA and AA publishers use for D2C in mobile. Why these strategies actually can result in >50% revenue coming from D2C. David Vogelpohl (FastSpring) (05:45) Excellent.
Groove
JANUARY 13, 2025
Omnichannel Integration Omnichannel integration ensures a seamless experience across all touchpoints, blending online and offline interactions: Unified Catalogs : Customers who access products through physical locations, mobile apps, and websites see consistent product details and pricing.
Kissmetrics
DECEMBER 8, 2020
Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.
Groove
JANUARY 26, 2025
How to Improve eCommerce Domain Authority To boost your domain authority and web presence strength, focus on these proven strategies: Conduct a Competitive Audit Start by analyzing your competitors. Heres how to optimize: Tips for Optimizing Backlinks Use tools like SEMrush Backlink Checker or Moz Link Explorer to evaluate your links.
Kissmetrics
JUNE 8, 2021
A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. If you want to dig deeper into AMP and learn how to use it to grow your online marketing strategy, you are in the right place. What’s the solution?
Forrester eCommerce
SEPTEMBER 12, 2024
Read this report to understand where European banks’ mobile banking apps excel, where they fall short, and how to strengthen your own apps.
Kissmetrics
JUNE 25, 2021
Here’s how to score a perfect 100% on Google’s PageSpeed Insights and why you need to accomplish this feat. seconds to load on mobile. No matter how well your site is doing, there’s a good chance you have serious room for improvement. How to Use PageSpeed Insights Tool. Why Page Speed Matters. That’s amazing.
Forrester eCommerce
SEPTEMBER 12, 2019
Upgrading digital experiences and creating new mobile apps delivers a level of differentiation that is short-lived. Let’s face it, digital transformation efforts frequently over-promise and under-deliver. Many “transformations” fail to deliver on expectations simply because they are not really transformative.
Kissmetrics
JULY 17, 2021
Mobile-friendliness: Google uses the mobile version of your website for ranking and indexing, which means “mobile-friendliness” is a ranking factor. Here are the two best ways to determine which update just hit your website and how to recover from the penalties: First, check out Google Search Central (formerly Webmasters).
Kissmetrics
NOVEMBER 25, 2020
These are sent to the prospects’ mobile device when they enter your selected boundary and perform an action that sets off your triggers. Ensure Your Local Search and Mobile Optimization is On Point. Research by Google shows that “near me” searches on mobile have increased by over 500% over the last few years.
Retail TouchPoints
DECEMBER 5, 2024
He couldn’t figure out how to work half the features, so he tired of the complexity and traded the vehicle in for a simpler model. For example, a retailer’s flagship locations could have POS software running on fixed tills and also on mobile devices to assist with line-busting and in-aisle service. And guess what?
Retail TouchPoints
JANUARY 15, 2025
How to Increase Resilience? Introducing Tap on Mobile Devices A new way European merchants are enhancing resilience is by adding a secure Tap on Mobile SoftPOS payment app to tablets and smartphones already deployed in-store. That is why resilience is so crucial.
Kissmetrics
MARCH 8, 2021
Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue. Here’s why (and how) you should revisit SMS marketing to generate revenue. But that’s a myth.
Kissmetrics
SEPTEMBER 22, 2020
How to Setup for Pinterest E-commerce Sales. Use text overlays to increase mobile legibility and talk about special brand features like sales, discounts, blog posts, or brand updates — just like this example from Martha Stewart Living. How to Sell Products on Pinterest. How to Drive Sales with Pinterest E-commerce.
Retail TouchPoints
JULY 14, 2023
Nearly half ( 46% ) of retailers surveyed in Retail TouchPoints’ Store Operations Survey noted that they provide mobile POS to associates — and an additional 31% plan to implement the technology this year. Because there are a lot of mobile devices that you’ll see in other stores and they’re behind a cabinet or locked in a drawer.”
My Wife Quit Her Job
SEPTEMBER 19, 2022
eBay is so popular that more than 3 out of 10 mobile users in the US use the eBay app. In this post, you’ll learn everything you need to know about how to sell on eBay, including why you should use it, how much it costs, the […]. This makes eBay the ideal platform for you to start your ecommerce business.
UpSellIt
DECEMBER 2, 2024
How to Calculate and Compare to Industry Standards Across many ecommerce industries, acquiring new customers is expensive. Before you can improve your customer acquisition cost, it’s important to understand how to calculate it and what the industry standards are. What’s a Good CAC?
lateshipment
MARCH 22, 2025
In this article, well break down how FedEx tracking works, how to use it effectively, and how to troubleshoot common issues so you can stay ahead of the curve and keep those deliveries (and customer experience) on track. The FedEx delivery agent might also take a picture as proof of delivery. Book a demo today!
Groove
MARCH 2, 2025
With advancements in AI-driven email marketing , dynamic personalization, and mobile-first design, businesses must continuously refine their email strategies to remain relevant. With the rise of mobile internet devices, vertical layouts are preferred over horizontal designs, which can introduce readability and formatting issues.
Kissmetrics
AUGUST 11, 2020
I’m going to show how to spy on your competitor’s SEO and outrank them, but first, you need to install the Ubersuggest Chrome Extension. Let’s go over each report of the Ubersuggest Chrome Extension and how you can use it to outrank your competition. How to outrank your competition. It’s quick to do and it’s free.
Kissmetrics
DECEMBER 18, 2020
How can you navigate these limitations and overcome limited data? Doing More With Less: How to Cope With Google’s Changing Data Transparency. Here’s how to use Ubersuggest to uncover PPC data. Additional features include: PPC Mobile Readiness Score Quality Score tracking Tracking and calculating wasted PPC spend.
lateshipment
MARCH 8, 2025
We’ll cover what a return policy is (and what it isn’t), why it’s so crucial for your online store, and, most importantly, how to craft one that protects your bottom line and keeps your customers coming back for more. How to write a return policy Okay, now that we know why you need a return policy.
Kissmetrics
AUGUST 9, 2021
How to Drive Conversions With Internal Site Search. Here’s how to do it. Improve Mobile Search. Don’t forget about mobile users. According to Statista, more than half of all internet traffic comes from mobile devices. Target the “Spearfishers”. Internal Site Search Tools.
Retail TouchPoints
MARCH 6, 2025
Magic Apron is available 24/7 on homedepot.com and the Home Depot mobile app. It is embedded into millions of product pages to summarize product reviews, answer specific how-to questions as well as inform customers about specific products to support the browsing and buying journey.
Kissmetrics
JUNE 28, 2021
The factors they’re looking at include: Mobile-friendly : Sites should be optimized for mobile browsing. In this webinar, I’ll cover what you need to know about Google’s core web vitals and the core update, including: What core web vitals are and how to prepare your site for the upcoming changes.
Kissmetrics
JULY 6, 2021
Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. That’s why I’m going to tell you what advanced search queries are and how to use them to help drive more leads. How to Connect with Your Twitter Advanced Search Leads.
Kissmetrics
AUGUST 4, 2021
Holding your mobile phone, pointing it in the right direction, and clicking “record” might feel instinctual – but there’s a lot more work that goes on behind the scenes of video content. It’s so important that I made a video for local businesses on how to pull it off without a huge marketing budget. Let me be clear.
Kissmetrics
FEBRUARY 11, 2021
How to Improve Your Paid Social Media Results. Design Your Posts for Mobile. When it comes to our social media, mobile is king. Four-fifths of Facebook users exclusively access the site via mobile , while just 1.7 Creating mobile-first social ads isn’t rocket science. Paid social media is your best friend.
Kissmetrics
DECEMBER 15, 2020
To do this, you have to understand how display advertising works, and which types of ads work best. Read on to learn about how to earn more from display ads without destroying your user experience. Google has a guide showing some of the most common ad sizes (in pixels) for both mobile and desktop. Optimize Ad Display.
Groove
OCTOBER 10, 2024
Common Factors Affecting SMS Delivery Four common factors impact the deliverability rate of your SMS marketing messages: Carrier filters: To protect the inboxes of their users, mobile carriers will block messages that they flag as spam or irrelevant. It also shows you how to further optimize your content and delivery times.
Kissmetrics
MARCH 4, 2021
What I don’t know is how long the good times are going to last. Here’s what you need to know about Facebook Messenger bots and how to get started raking in those leads for yourself. How to Increase Open Rates Using Facebook Messenger Bots. How to Create Your Own Interactive Facebook Messenger Bot. Conclusion.
Kissmetrics
NOVEMBER 30, 2020
Read on to learn how to make a Facebook cover photo that shows off your brand in the best possible light. Because 70 percent of Facebook users access the site on their phones , your cover photo has to work across both desktop and mobile. How are you using your Facebook Business Page to generate leads or sales?
Retail TouchPoints
AUGUST 19, 2022
Given the variety of such solutions, it is important to understand how to make the right choice in favor of a particular product. To make the most of email software, you should make sure it is accurately integrated with other 3rd parties like website, mobile app, CRM and others. Criteria to Choose an Email Software Provider.
Retail TouchPoints
JANUARY 14, 2022
With the increase of mobile wallets and more consumers hopping on the e-gift card bandwagon, merchants must practice a heightened sense of vigilance around issues of gift card fraud. This can be easily integrated through a custom mobile app, keeping their fraud costs low and maximizing approvals of legitimate transactions.
Kissmetrics
MAY 26, 2021
How to Set Up Your Bing Ads Campaign. Say you discover you get the most conversions from mobile devices on weekends before 5 p.m. Finally, add some conversion goals to your tag, whether it’s tracking how long someone spends on your website, purchases they make, and so on. percent, while it’s only 0.86 percent for Google Ads.
Retail TouchPoints
NOVEMBER 30, 2022
Fish markets, holiday fireworks stands and even old-timey salesmen during the early to mid-1900s all incorporated the mobile, temporary nature of pop-up shops into their sales models. Employees can service customers on mobile devices while engaging with the space rather than remaining idle behind a counter.
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