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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

Our job as marketers is how to keep them in it, and they will choose when to buy.” Here’s how Macy’s , Jacadi and Amazon are leveraging innovative cart, payment, checkout and post-purchase experiences to drive conversions and even repeat purchases. The pop-up also features personalized product recommendations.

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Best Business Process Management Software

Kissmetrics

It’s actually quite simple: business process management (BPM) software. Visualize every process from end to end. If optimizing your business processes sounds like a good idea, this post will tell you everything you need to know about how to find the perfect BPM software for you. Process Visualization.

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How to Set up The Amazon Associates Affiliate Program to Earn Website Revenue

Kissmetrics

Affiliate marketing is a way for online publishers (including bloggers) to make passive income by recommending products and services they love. Once you get the hang of the basics, however, it’s relatively easy to monetize your content. Once you get the hang of the basics, however, it’s relatively easy to monetize your content.

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A Complete Guide to App Monetization

Kissmetrics

App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. There are many ways to monetize your app and even more tools to help you do it. Offer Paid Premium Accounts.

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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue. Here’s why (and how) you should revisit SMS marketing to generate revenue. It’s giving you a simple one-click option to hook up your phone’s payment system with its offer. Here’s how to get started. But that’s a myth.

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How to Accept Bitcoin and Other Crypto Payments On Your Website

Kissmetrics

Should you accept Bitcoin and other crypto payments on your website? Whether you choose to accept Bitcoin payments on your site is ultimately up to you, but if you choose to do so, it’s important you get the right setup. choosing to accept crypto payments on your website can be a worrying decision. The Basics.

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How To Select The Best 3rd Party Shopify Payment Gateway For Your Needs

Groove

Choosing the correct Shopify payment gateway is a decision that eCommerce retailers should not take lightly. Each payment gateway has its own series of benefits and challenges associated with the service. Before diving into the five payment gateways on this list, let's briefly discuss what a payment gateway is.