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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

Our job as marketers is how to keep them in it, and they will choose when to buy.” Here’s how Macy’s , Jacadi and Amazon are leveraging innovative cart, payment, checkout and post-purchase experiences to drive conversions and even repeat purchases. The pop-up also features personalized product recommendations.

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Amazon Revenue Calculator: Selling Fees, Metrics & More [Infographic]

BigCommerce

Amazon will charge whichever of these two is higher for each item: Referral Fee as a percentage of sale price: It ranges from 6% to 20% (45% for Amazon devices), but it’s usually 15%. Check out the infographic below for a visual walk-thru, and then read through the methodology and how to do it following the graphic. . Know Your Costs.

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How to Create, Setup and Launch a Profitable Online Store (Seriously)

BigCommerce

First, this is one chapter in a 9-chapter guide on how to start a profitable online business. We’ve covered everything from laws and nuances to how to source product to even giving you a free startup template for a competitive analysis in your industry. Read chapter 3 for more information on how to do this effectively.

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How to Lower Your Company COGS

Kissmetrics

A better solution may be to reduce your Cost of Goods Sold. Paying less to acquire the products you sell can result in higher gross revenue figures and bigger profits, even when the amount of product you sell stays the same. A Quick Recap of Cost of Goods Sold (COGS). A Quick Recap of Cost of Goods Sold (COGS).

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How to Evaluate Market Viability for Your Products

BigCommerce

However, these can be complex, expensive and time-consuming. If the product you’re considering is large, awkwardly shaped or heavy, you’re going to have some high shipping costs. UPS & FedEx rates and prices fluctuate, which could further impact your costs. Shipping cost is a top reason for cart abandonment.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

In this guide, we’ll look at each of these parts in detail, and you’ll learn how to transform your existing physical store into an online shop—all while exploring various marketing strategies that keep customers coming back again and again. Most of the product itself was priced moderately. Optimizing your store. Marketing your store.

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The Complete Guide to Sourcing from Alibaba and Building an Online Business

BigCommerce

Sourcing is a crucial business process for every retailer, and there are four main ways to do it: Make. Small businesses have long been hindered by the price barrier here, but one big name brand making serious headlines is changing all of that – enter, Alibaba.com. Here’s exactly how I did it (and you can, too).