Kissmetrics

DECEMBER 9, 2020

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

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Kissmetrics

MAY 24, 2021

When you run a PPC ad on Google or any other platform, you pay every time someone clicks your ad. Click fraud is very simple: Someone clicks on your PPC ads with the intention of costing you money. How to Tell If Click Fraud Is Affecting Your Website. A big part of being successful with PPC is being able to interpret data.

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Kissmetrics

JUNE 16, 2021

If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC research. How can you do this? How to Set Up a Google Alert. How to Use Google Alerts for PPC Ads.

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Kissmetrics

FEBRUARY 18, 2021

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? You can continue to run a PPC campaign while watching two goals.

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Kissmetrics

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. PPC campaigns aren’t usually difficult to set up. PPC Real Estate Marketing Trends. This is where pay per click (PPC) comes in.

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Kissmetrics

NOVEMBER 30, 2020

Marketers and business owners alike know the inherent value of PPC ads. of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? With 64.6%

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Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

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Kissmetrics

MARCH 16, 2021

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?

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Kissmetrics

MAY 6, 2021

You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. PPC ads are highly targeted.

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Kissmetrics

DECEMBER 11, 2020

The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Effective PPC marketing will always come down to compelling language. No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy.

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Kissmetrics

APRIL 22, 2021

How can programmatic buying benefit your business? This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business. This graphic from PubMatic shows the difference between the different types of ad buying: So, how does programmatic buying work? What does it even mean?

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Kissmetrics

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

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Kissmetrics

MAY 14, 2021

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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Kissmetrics

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? To ensure a successful PPC campaign , you have to start with the end in mind. 5 Ways to Use Chatbots During a PPC Campaign. The great thing about adding chatbots to your PPC campaign strategy is the flexibility they bring.

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Kissmetrics

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

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BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. 15 Experts on How to Optimize Google Shopping.

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BigCommerce

MARCH 3, 2017

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. Let’s get right into how to do this step-by-step. PPC Campaigns: How Should You Advertise Your Content?

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Kissmetrics

APRIL 19, 2021

By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. Why Should You Create Mobile First PPC Ads? It’s important to remember mobile-first PPC ads can be compatible with desktop ad viewing as well.

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Kissmetrics

OCTOBER 9, 2020

You can hire a PPC consultant who can enhance your paid advertising campaigns by offering a unique set of skills coupled with experience and expertise. Choosing the right consultant, however, can be challenging if you don’t know what to look for in a PPC expert, which is where we come in. Maximizing business performance.

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My Wife Quit Her Job

JUNE 19, 2017

If you have any doubts regarding the caliber of your product listing, then please consult this post on How To Launch A 6 Figure Private Label. Before implementing the steps in this tutorial, you should make sure you have a high quality Amazon product listing with rich images, bullet points and product descriptions.

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Kissmetrics

FEBRUARY 10, 2021

Here’s how to do it. Before I dive into the specifics of building one, it’s important to define the key components of a funnel and how they should work together to make sales. They may find it through your PPC ads, in search results, or even through social media. On the other hand, PPC ads can be expensive.

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SellBrite

JUNE 28, 2021

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

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My Wife Quit Her Job

APRIL 19, 2017

Larry is the founder and CTO of Wordstream which is a service that develops online marketing software and helps companies optimize their PPC ad campaigns. He is considered one of the most influential PPC experts in the world and he’s a frequent blogger for Search Engine Land, MOZ, Search Engine Journal and other top business publications.

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Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. Here’s how you do it. Some PPC agencies rely on a pay-per-lead model. How to Work With an AdWords Agency.

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Practical eCommerce

JANUARY 7, 2024

The post How to Forecast PPC Costs and Revenue appeared first on Practical Ecommerce. Does increased spend on Google Ads produce more revenue? Here's a framework to help decide.

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Groove

OCTOBER 3, 2024

They include: Search engine optimization (SEO) Pay-per-click advertising (PPC) Email marketing Content marketing Social media marketing By leveraging a range of online marketing strategies and channels, digital marketing companies can help eCommerce brands develop a comprehensive approach to reaching new customers.

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Kissmetrics

JANUARY 25, 2021

This is a simple and strategic way to upgrade your automated PPC ads. How to Create Responsive Search Ads. All you need to do is pay your regular PPC fees and let Google take over from there. The post How to Create the Best Responsive Search Ads appeared first on Neil Patel. The best part?

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Kissmetrics

MARCH 23, 2021

Here’s how to do it. A PPC ad can highlight what sets your podcast apart from its competition. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions. How to Decide Which Paid Ad Campaigns Are Right for Your Podcast.

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Kissmetrics

MAY 26, 2021

With that in mind, let me show you why it might be worth launching a Bing PPC ad campaign. How to Set Up Your Bing Ads Campaign. Finally, add some conversion goals to your tag, whether it’s tracking how long someone spends on your website, purchases they make, and so on. Why Should You Run a Bing Ads Campaign?

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Kissmetrics

FEBRUARY 9, 2021

To solve this problem, you need to understand how to edit paid social ads. I’ve published a lot of social ads in my career, and I can tell you it’s a relief to know how to edit paid ones. Understanding how to edit paid social ads lets you correct these issues, helping avoid ads being ignored. How to Revise Paid Social Ads.

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BigCommerce

OCTOBER 4, 2017

That’s what you’re about to learn how to get. Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). But enough theory – let’s talk about how to actually do it! The next section shows you how to do this in less than 5 minutes using Ahrefs. How to Choose the Right Keywords.

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Kissmetrics

AUGUST 11, 2021

How to Geo-Target Your Pages for Testing? Ok, so how do you test location-based assumptions? The platform can impact how you test as well. Pay-Per-Click Advertising (PPC). Another easy way of testing geo-location is using a PPC platform such as Google Ads or Facebook Ads. There are a few ways. But not language.)

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My Wife Quit Her Job

OCTOBER 16, 2017

So the other day, I conducted a joint webinar with my friend Jeff Cohen and Edward Ruffin of Seller Labs to discuss the common pitfalls with Amazon PPC. After looking at over a hundred campaigns from students in my class, I’ve discovered that most of them make similar mistakes.

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Kissmetrics

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. Social media expert Jon Loomer understands how to use the power of instant gratification to get people to opt in to his email campaign.

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My Wife Quit Her Job

JULY 19, 2017

Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. What is AMS and how do you get access? He was also one of the speakers at my conference as well.

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Kissmetrics

OCTOBER 29, 2020

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

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Kissmetrics

OCTOBER 3, 2020

How to Work With a CRO Agency. How to Find The Right CRO Agency For You. After reading this post, you should already know what you need, what makes a great CRO Company, and how to build a positive result-generating relationship with a professional CRO Agency. 8 Linear Design — Best For PPC + CRO.

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eCommerce SEO Social Media Marketing 363