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How to Conduct a Social Media Audit in Just 30 Minutes

Kissmetrics

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Here’s how to do a simple one.

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How to Lower PPC Churn Rates

Kissmetrics

From social media to Google Ads , companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. What Is PPC Churn Rate?

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How to Launch a Business With PPC Ads

Kissmetrics

You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. PPC ads are highly targeted.

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How to Prevent Click Fraud on Your PPC Ads

Kissmetrics

When you run a PPC ad on Google or any other platform, you pay every time someone clicks your ad. Click fraud is very simple: Someone clicks on your PPC ads with the intention of costing you money. How to Tell If Click Fraud Is Affecting Your Website. A big part of being successful with PPC is being able to interpret data.

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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Not all PPC agencies are equal.

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How to Use PPC For Brand Awareness

Kissmetrics

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. In many ways, brand awareness is about how recognizable you are. First, you would see how many impressions it’s getting.

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How to Use Google Alerts for PPC Research

Kissmetrics

If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC research. How can you do this? How to Set Up a Google Alert. Next, decide how often you want to receive Google Alerts.

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