article thumbnail

BigCommerce SEO Tips: How to Rank Your Products in Search

Groove

We generally recommend staying under 60 to 65 characters. We still recommend having a unique meta description for your item, even if you have detailed product descriptions. We recommend checking all of your top-selling products and making sure that you get consistently high scores. It ought to include the store name as well.

article thumbnail

How to Use Google Performance Max to Supercharge eCommerce Campaigns

Groove

If you haven’t designed campaigns with this new ad structure, we recommend you do so, especially if you want to incorporate Google Ads automation and improved ad efficiency into your marketing strategy. Consider pairing your ad campaign with a site audit to discover more strategies you can use to maximize your online presence.

PPC 315
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

How to Grow Your Email List It's not uncommon for consumers to opt out of emails, causing the size of these lists to gradually shrink. We also recommend keeping pop-up form fields to a minimum. If youre unsure where to start, we recommend exploring eBooks, white papers, videos, and infographics.

eCommerce 317
article thumbnail

Note to Retailers: How to Maximize the Post-Purchase Experience With a Modern Order Management System

Retail TouchPoints

Key points of the post-purchase experience include: Order communications : Includes updates on order status and shipping from an increasing number of fulfillment nodes; Delivery experience : Involves fast and reliable product delivery, packaging and perhaps even a personal touch; Customer support and assistance : Refers to available, responsive and (..)

article thumbnail

How to Match Online Customers with the Products They Are Searching For

eCommerce merchandisers and digital marketers need a site search solution that considers the customer first and not the brand, recommending content and products specifically for the user on an individual level and helping create the opportunity to build brand loyalty.

article thumbnail

30-Year Retail Veteran Reveals how to ‘Thrive in an Exponential World’

Retail TouchPoints

For his latest book, Bionic Retail: How to Thrive in an Exponential World , Hawkins has explored the gap between technologys rapid evolution and retailers slowness or in some cases complete lack of willingness to adopt it. .

Retail 200
article thumbnail

Maximizing Conversions from Existing Traffic: How to Lower Customer Acquisition Costs

UpSellIt

How to Calculate and Compare to Industry Standards Across many ecommerce industries, acquiring new customers is expensive. Before you can improve your customer acquisition cost, it’s important to understand how to calculate it and what the industry standards are. What’s a Good CAC?

article thumbnail

Building a 5-Star Online Reputation for Your Business

Speaker: Brent Werbeck, GetMoreReviews Co-Founder

In today's digitized society, online reviews have all but supplanted word-of-mouth recommendations. Trying to figure out how to turn your happy customer’s comments into 5-star reviews may seem like a daunting task. In this webinar, you will learn: How online reviews impact your business. How to get more 5-Star reviews.