Inflow Insights

JUNE 21, 2021

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. We Can Help.

PPC 136

PPC Merchant Services Search Marketing Marketing 136

Kissmetrics

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Use It to Improve SEO. Inspire Creativity.

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

PPC 78

PPC Mobile Social Media Search Marketing 78

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. What will your business do to improve your shopping experience?

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more.

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

MAY 9, 2018

This tool is a godsend for paid search advertisers looking to research new keywords, obtain historical statistics on past performance, and predict future traffic. The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. Still need help?

Games 104

Games PPC Reference Definition 104

Inflow Insights

MARCH 27, 2020

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

OCTOBER 23, 2020

Before signing up for an agency, ask yourself the following questions: Is your company generating sufficient marketing leads? Are all your marketing plan elements being carried out efficiently? Is it possible for you to employ new staff to improve your marketing activities? Does your current budget allow it?

Marketing 254

Marketing Social Media SEO PPC 254

GetElastic

JULY 12, 2019

Search marketing for B2B organizations often comes with unique challenges to optimize and manage profitable SEM programs thus, online strategies that work, include: Email marketing Social marketing Content marketing. Search engine marketing also referred to as paid search or pay per click (PPC).

B2B 138

B2B Social Media PPC Management 138

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

ROI Revolution

OCTOBER 28, 2022

The brand turned to their PPC advertising partners at ROI Revolution for help. In the first three months with ROI, the brand saw conversion rates increase by almost 50%, transactions grow by 58%, and efficiency improve by 39%! Opportunity Identified. YouTube provided the perfect opportunity for Road Runner Sports to increase awareness.

PPC 78

PPC Recommendation Channel Operations 78

ROI Revolution

MAY 4, 2020

It gives the economy a chance to improve and gives consumers a chance to feel more comfortable spending their discretionary income. The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. Google Traffic.

eCommerce 97

eCommerce Social Media Games Supplies 97

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

MARCH 4, 2020

Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . The 2020 Ecommerce Paid Search Report. paid search market reached an all-time high of $55.2 Listen instantly here! billion in 2019.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Inflow Insights

APRIL 16, 2019

This not only helps to enhance visibility for those high intent searches, but it also helps to boost CTR from the ads. 4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS. Over time they’ve been shown to have a great ROI so they really work well to supplement your search marketing strategy.

eCommerce 156

eCommerce Mobile PPC Other 156

ROI Revolution

FEBRUARY 10, 2022

You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO). Higher conversion rates mean a lower CPA, improved ROAS, and potentially bigger budgets for your advertising campaigns.

Marketing 78

Marketing Social Media White Paper PPC 78

Ecommerce Platforms

JULY 31, 2020

There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc. Without a firm grasp of where you're already ranking on search engines (i.e., Improve Your Digital Marketing Efforts. Good design draws the eye.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

ROI Revolution

JULY 18, 2019

What Is Paid Search? Paid search is a digital marketing strategy in which advertisers host sponsored results near the top of a search engine results page (SERP). It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing.

PPC 68

PPC Mobile Internet Retail Marketing 68

Ecommerce Platforms

MAY 24, 2023

Based on your budget, market, and audience metrics, Albert can create and run your campaigns while continuing to make improvements to them. What lands Albert on the list of the best AI marketing tools is its ability to plan, build, and optimize your pre-existing strategies through a single platform.

Marketing 118

Marketing SEO Social Media Payment Services 118

ROI Revolution

MARCH 30, 2023

Thorogood , an industry-leading boots brand that’s been based in the US for over 130 years, was looking to expand their online search presence and grow traffic profitably. After optimizing Thorogood’s PPC and SEO strategy thoroughly, ROI Revolution’s teams collaborated to identify the next best opportunity for growth.

Channel 78

Channel eCommerce Fashion SEO 78

ROI Revolution

AUGUST 26, 2022

GA4 features many new and improved abilities, such as: Data-backed insights powered by machine learning. As Universal Analytics sunsets next year, our PPC and analytics experts at ROI Revolution are armed with all the latest knowledge on GA4 to make sure your brand is ready to accurately track and attribute your sales in the new platform.

Events 78

Events Channel PPC Webinar 78

ROI Revolution

JANUARY 25, 2023

Research shows that 30% of PPC performance is driven by brand messaging and awareness , so if you cut upper-funnel spend now it will harm your long-term growth – especially if you cut right now at a time when many of your competitors are. Christine Schulze, Team Lead, Social Media The economy is on everyone’s mind.

eCommerce 78

eCommerce Social Media SEO Payments 78

ROI Revolution

FEBRUARY 12, 2025

The past year has brought significant shifts to the world of paid search advertising, requiring marketers to adapt their strategies to remain competitive. Here are some of the most critical changes and trends shaping the world of PPC advertising in 2025.

PPC 127

PPC Improvements Channel Recommendation 127

ROI Revolution

JULY 2, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

JUNE 2, 2020

You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting. A replay of that webinar is available now ! 5/26 update.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

AUGUST 5, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4% 10/7 update.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4% 10/7 update.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4% 10/7 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

MARCH 2, 2021

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Pre-pandemic projects put search ad spending at 14.4%

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JULY 1, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4% 10/7 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Pre-pandemic projects put search ad spending at 14.4%

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

APRIL 8, 2021

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Pre-pandemic projects put search ad spending at 14.4%

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

JANUARY 5, 2021

Pre-pandemic projects put search ad spending at 14.4% As of October 2020, search ad spending is expected to see much slower growth, reaching $59.22B compared to $55.90B in 2019. This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B. 10/7 update. 9/9 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

JANUARY 5, 2022

Home Depot’s quarterly sales surpassed $40 billion for the first time ever in Q2 2021, with the consumer interest in home improvement that surged at the start of the pandemic not going away. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. (Statista). eMarketer).

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

DECEMBER 3, 2020

Executives’ optimism toward economy improves. According to new research from McKinsey , 57% of executives expect the economy to improve six months from now , with 29% expecting the economy to worsen – the most optimistic outlook since the beginning of the pandemic. 60% want curbside pickup options. 10/7 update. 9/9 update.

eCommerce 156

eCommerce Social Media Small Business Retail Payment Services 156

ROI Revolution

NOVEMBER 4, 2020

Executives’ optimism toward economy improves. According to new research from McKinsey , 57% of executives expect the economy to improve six months from now , with 29% expecting the economy to worsen – the most optimistic outlook since the beginning of the pandemic. 60% want curbside pickup options. 10/7 update. 9/9 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

OCTOBER 1, 2020

The top categories consumers have gravitated toward during this shift are alcohol, home improvement materials, and groceries (up 16%, 14%, and 12% respectively), with apparel seeing significant declines. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. 9/9 update. 7/9 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193