Groove

OCTOBER 22, 2024

These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems. This lets you take a data-based approach to cross-channel eCommerce and more easily identify areas for improvement. This leads to improved customer retention and, ultimately, more sales for your business.

eCommerce Platforms 333

eCommerce Platforms Omnichannel Online Retail Multi-channel 333

Retail TouchPoints

NOVEMBER 27, 2023

Check out Part 1, which focused on improving CX and Part 2, which focused on empowering store associates. With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media.

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Groove

NOVEMBER 9, 2024

Not only does it present an opportunity to communicate your brand's key messages, but it also helps improve your website's search engine optimization. Other content types that are well worth leveraging include social media and video. This increases the likelihood that potential customers will discover it.

Blog 367

Blog eCommerce Marketing SEO 367

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. The home improvement and DIY retailer created digital twins of 1,700 stores and is updating them several times a day with new operational and inventory data.

Supplies 290

Supplies Improvements Social Media Operations 290

Groove

NOVEMBER 7, 2024

For example, the same promotions are presented both on social media and through email to ensure consistency. If your social media and email teams have to operate consistently, for example, they need to work together closely to ensure their practices reflect each other and deliver consistent experiences.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3

Social Media 262

Social Media Management Marketing Presentation 262

Retail TouchPoints

OCTOBER 17, 2024

Achieving One-to-One Personalization in Marketing Campaigns One of the most talked-about use cases of generative AI across all industries is the near instantaneous production of written content, such as emails and social media posts. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns.

Retail 308

Retail Customer Data Social Media Technology 308

Kissmetrics

SEPTEMBER 16, 2021

Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR). If you focus your efforts on improving organic CTR, you can also improve your Google ranking.

Improvements 360

Improvements Social Media SEO Mobile 360

Retail TouchPoints

MARCH 17, 2022

During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. Gen X Homeowners Making Improvements. Here’s what our analysis revealed.

Improvements 306

Improvements Home Furnishings Shipping Costs Customer 306

Retail TouchPoints

FEBRUARY 14, 2025

The answer is simple: by using Digital PR to engage with editorial sections of key media while also improving online visibility. Thats especially important when todays media-savvy consumer understands the difference between paid-for promotions and editorial reviews. So how can a new and revolutionary beauty brand get noticed?

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

NOVEMBER 1, 2024

Employer Branding’s Influence on Recruitment and Retention in Retail Employer branding is essential in shaping both recruitment and retention strategies in retail, creating a circular flow where improved brand reputation directly influences employee retention.

Retail 276

Retail Social Media Management Improvements 276

Retail TouchPoints

FEBRUARY 16, 2024

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Prior to Salesforce, he led product for social media engagement solutions at ExactTarget.

Customer Experience 313

Customer Experience Payment Services Improvements Customer 313

Retail TouchPoints

FEBRUARY 26, 2025

Because a problem in one area of your business can cause security or fraud issues in another, it can be helpful to take an end-to-end look at your security and fraud prevention practices to identify gaps and make improvements. Key areas to review are: Authenticity of materials and components.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

NOVEMBER 12, 2024

1WorldSync’s report also found that 42% of shoppers experience significantly improved in-store shopping journeys when using QR codes. The campaign generated over 2 million scans in 24 hours, driving significant app traffic and social media buzz. Personalize experiences, as Mr. Apple did with language-specific content.

Gifts 275

Gifts Magazine Information Social Media 275

Retail TouchPoints

AUGUST 30, 2023

Optimizing customer loyalty is essential for improving the lifetime value of current customers. With improved customer service and streamlined checkout processes, retailers can continue building loyalty while mitigating customer irritations. Social influence continues to show opportunities as U.S.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Loyalty Programs That Reward and Engage Loyalty programs are one of the most effective tools for improving customer retention. Offer multiple communication channels for customer support, including phone, chat, email, and social media.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Kissmetrics

JANUARY 6, 2021

For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle. Where do SEO and social media intersect? To learn how to get more out of search engines by improving your page speed, visit Ubersuggest.

SEO 363

SEO Social Media Blog B2C 363

Retail TouchPoints

DECEMBER 18, 2024

Today, shoppers can easily browse and purchase products through various platforms, including computers, smartphones and social media. However, this infrastructure needs to be constantly maintained and improved. This is especially true given the need to meet the consumer expectation of near-immediate deliveries.

Retail 278

Retail Clothing eCommerce Social Media 278

Kissmetrics

AUGUST 31, 2021

Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. Seven in ten Americans use social media today. Do that for a week, just to learn how different media platforms work. Social Media Strategies.

SEO 357

SEO Social Media Blog Article 357

Retail TouchPoints

SEPTEMBER 14, 2023

Via the dashboard, brands can: Access basic notifications such as a disconnected Instagram account; View social metrics like reach, impressions and engagement; Evaluate sales, conversions and number of affiliates in progress; and Obtain a real-time daily snapshot of campaign performance to improve decision-making.

Improvements 264

Improvements Marketing Social Media 264

Retail TouchPoints

MAY 18, 2023

Here are some alternatives to consider: Amazon — More than half of all product searches now take place on Amazon, and the world’s biggest online marketplace offers its own advertising platform that’s eating away at Google’s market share; Facebook — The social media site remains one of the top platforms for retailers trying to reach new markets.

Improvements 277

Improvements PPC Retail Financial Services 277

Retail TouchPoints

FEBRUARY 12, 2025

In an industry riddled with silos, the winners are not just bringing marketing/content leads ( 70% ), social media teams ( 41% ) and the C-level into discussions ( 32% ); theyre also bringing product/merchandising ( 32% ), operations ( 20% ) and store leads ( 15% ) into the mix. Download the research today!

Social Media 191

Social Media Channel Webinar Marketing 191

Groove

DECEMBER 5, 2024

HubSpot Tools With four main tools, HubSpot for eCommerce can improve your B2B and B2C marketing strategies, sales, and service. The Marketing Hub also helps businesses use Google Ads, blogs, forms, and social media more effectively. Another key aspect of this hub is the option to automate important promotional efforts.

eCommerce 293

eCommerce Marketing B2B Management 293

Wiser

FEBRUARY 4, 2025

For years, the home improvement industry has been defined by durability, craftsmanship, and the promise of doing the job right. These products dominate social media feeds and thrive on online marketplaces, appealing to consumers who prioritize convenience and visual impact, even if the solution is temporary.

Improvements 78

Improvements Retail Social Media Workshop 78

Kissmetrics

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

Social Media 361

Social Media Marketing Article Information 361

Retail TouchPoints

DECEMBER 17, 2024

These advancements arent just incremental improvements; they signal a deeper transformation in how consumers engage with commerce , said Goldberg in Forbes. First impressions, whether through social media, influencer campaigns or traditional ads, will carry even greater weight in an AI-driven ecosystem.

Merchant Services 289

Merchant Services Consumer Social Media Recommendation 289

Kissmetrics

AUGUST 17, 2021

A brand awareness campaign aims to improve your brand’s “recognizability” to your target audience. Who buys your products or follows you on social media? Rather than spreading your energy across multiple social media platforms, focus on the ones your target customers use most often. Improve the Customer Experience.

Social Media 356

Social Media Improvements Customer Loyalty Customer Experience 356

Retail TouchPoints

JANUARY 25, 2024

Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. Sprinklr Social integration will deliver social media content and interactive polls to consumers.

Social Media 288

Social Media Live Chat Electronics Recommendation 288

Retail TouchPoints

JUNE 20, 2024

Although there was a fun pickleball-themed corner primed for social media photo shoots, one wall featured storytelling elements focused on the brand’s fabric innovation. But more than 10,000 social media comments on the brand’s accounts focused revealed that consumers wanted the dress to be a bit more bathroom-break-friendly.

Social Media 263

Social Media Fashion Channel Consumer 263

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. Personalization and Segmentation: Customization of your SMS marketing messages can significantly improve engagement.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Kissmetrics

MAY 27, 2021

If you can get your client’s website to the top of user search, you’ll have a much easier time improving their ROI. This post dives deep into technical SEO and how you can use it to increase organic traffic , show up in search, and improve your overall site experience. Sites with logical hierarchies have improved SEO rankings.

SEO 363

SEO Social Media Mobile Improvements 363

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. 67% of the industry leaders in marketing are using automation to improve and grow their companies. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. 24, to be exact.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Retail TouchPoints

APRIL 17, 2024

Get in touch with social media platforms: Social media platforms offer a wealth of data regarding user preferences, interests and behaviors. Integrating with these platforms allows businesses to gather valuable insights into user intent by analyzing social interactions, content engagement and user-generated data.

Social Media 311

Social Media B2C B2B Customer Data 311

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Not any more. There are more than 3.5 It’s a no-brainer.

Social Media 363

Social Media Blog Marketing Other 363

Retail TouchPoints

DECEMBER 27, 2023

Better and more meaningful data can often be gathered on the backend to respond directly to consumer behavior and help improve the product’s performance. Improved customer service. Unfortunately, many CPG leaders frontload the importance of the launch and deem it a failure if numbers don’t explode out of the gate.

Improvements 264

Improvements Supplies Consumer Recommendation 264

Kissmetrics

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month. Every entrepreneur can now build an app, social media platform, or e-commerce website. According to Hootsuite, over 4.2

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Social commerce opens a two-way communication channel between your brand and potential shoppers.

Social Media 297

Social Media Consumer Electronics eCommerce Electronics 297