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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. The POS Becomes a Customer Engagement Hub Retailers are taking advantage of the fact that everyone (except browsers and shoplifters) must interact with a POS system at some point during their shopper journey.

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Turn Your Store Associates into Superheroes with These Four POS Capabilities

Retail TouchPoints

For example, a retailer’s flagship locations could have POS software running on fixed tills and also on mobile devices to assist with line-busting and in-aisle service. Ability to sell even when offline Want to REALLY stress out your employees and frustrate your customers? And a POS system that reflects the modern demands of the job.

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Resilience is Key as Payments Acceptance becomes Mission-Critical

Retail TouchPoints

Introducing Tap on Mobile Devices A new way European merchants are enhancing resilience is by adding a secure Tap on Mobile SoftPOS payment app to tablets and smartphones already deployed in-store. James Stark is Head of Direct Sales UK – Enterprise, Merchant Services at Worldline.

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Don’t Wait Until Black Friday to Protect Your Endpoints

Retail TouchPoints

On average, nearly 20% of annual retail sales happen in November and December, and the impact of a breach can be disruptive to the business and brand. Endpoints, like laptops, tablets, mobile and BYOD devices, public cloud infrastructure and SaaS applications play a bigger role in retailers’ business and how they engage with their customers.

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To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem

Retail TouchPoints

But industry experts believe that the real power of these media networks lies within the four walls of the store. Industry players overall agree that the store is not dying, it’s being reinvented and, by necessity, becoming more experiential. In the ecommerce realm, we’ve seen retail media networks emerge and accelerate.

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Mobile, Voice, Facial Recognition: Contactless Options Could Thrive Even Post-COVID-19

Retail TouchPoints

Mobile Technology Is Well-Established, And Still Going Strong. One of the more common contactless technologies is mobile: 66%. For retailers, leveraging shoppers’ mobile devices for functions like self-checkout offers advantages that go beyond creating a smoother, safer experience for customers.

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