Kissmetrics

FEBRUARY 18, 2021

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? You can continue to run a PPC campaign while watching two goals.

PPC 259

PPC Social Media Marketing Events 259

Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110

PPC Management eCommerce Recommendation 110

BigCommerce

MARCH 23, 2017

With Google continuing to lead the industry in web (and paid) search, and Facebook continuing its powerhouse status as first-party data collector –– these two tech giants offer online businesses visibility and targeting that’s unparalleled elsewhere on the web. PPC advertising is equal parts art and science. Google Shopping v.

PPC 408

PPC BigCommerce Recommendation Apparel 408

ROI Revolution

MARCH 7, 2023

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. Another initiative we recommend is including more broad match keywords.

PPC 78

PPC Technology Information Download 78

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Groove

JUNE 13, 2022

is an Industrial Supply Distribution and Liquid Paint Application company that was established in 1940 as a family-run business. For example, our team increased bids on the “Business & Industrial Products” interest group and decreased the “Home & Garden - Do it Yourselfers” interest group. Strobels Supply Inc. Conclusion.

Supplies 195

Supplies PPC Improvements Information 195

Groove

FEBRUARY 21, 2019

Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. AdWords Advisor.

eCommerce Marketing 273

eCommerce Marketing eCommerce Marketing PPC 273

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

PPC 298

PPC Recommendation Social Media Mobile 298

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

NOVEMBER 29, 2021

Semrush’s PPC Toolkit. SpyFu’s PPC Research. For this reason, paid search marketers should learn to love the new industry-specific competitor data we do have access to — which, in many cases, is more useful than specific competitors’ keywords and bid numbers anyway. Google Ads Campaign Target ROAS Simulator.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

Kissmetrics

MARCH 23, 2021

The podcast industry has a bright future. A PPC ad can highlight what sets your podcast apart from its competition. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions. Are you selling software for the B2B industry?

PPC 261

PPC Social Media Reference Download 261

Groove

JANUARY 5, 2022

Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year! Merchants with more than 10 products that vary in purpose are recommended to use Facebook Dynamic Product Ads. YouTube PPC Ads. Google Product Ads. Instagram Shopping Ads. Connect With Your Audience.

Merchant Services 310

Merchant Services PPC Social Media Shipping Costs 310

PERQ

NOVEMBER 1, 2024

Here are 6 steps we recommend for mastering your multifamily budget : Involve owners and asset managers. Reaching the same people through different methods—like Google Business Profile , pay-per-click (PPC) ads, and emails—creates a more memorable online presence. However, you need to understand how PPC will impact your budget.

PPC 36

PPC Books Management Information 36

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e.

PPC 162

PPC eCommerce SEO X-cart 162

ROI Revolution

JUNE 22, 2017

With Industry Insights Straight from Google. With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. For this vertical, Justin said many ROI clients found similar success, even exceeding industry standards. Conclusion.

PPC 60

PPC eCommerce Payments Payment Services 60

PERQ

JULY 2, 2024

Regardless of industry, it doesn’t matter if it’s marketing to consumers or businesses, marketers are feeling the heat. Brilliant use of PPC Of course, PPC stands for “pay-per-click.” PPC as a category can refer to the ads you see at the top of search results and also targeted display ads placed in social or on maps.

PPC 58

PPC Marketing Consumer Management 58

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. It’s no secret that influencer marketing is already a booming industry. times more conversations than average consumers when they recommended products.

Social Media 359

Social Media Travel PPC Recommendation 359

PERQ

NOVEMBER 1, 2024

Here are 6 steps we recommend for mastering your multifamily budget : Involve owners and asset managers. Reaching the same people through different methods—like Google Business Profile , pay-per-click (PPC) ads, and emails—creates a more memorable online presence. However, you need to understand how PPC will impact your budget.

PPC 36

PPC Books Management Information 36

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

BigCommerce

MARCH 3, 2017

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. PPC Campaigns: How Should You Advertise Your Content? Which PPC Platform Should You Use?

PPC 417

PPC eCommerce Social Media Blog 417

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The budgeting method we recommend to find your most profitable campaigns. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet.

eCommerce 156

eCommerce PPC Social Media Channel 156

Kissmetrics

APRIL 12, 2021

But, more importantly for you and me, Apple’s secrets for transforming casual purchasers into brand ambassadors can be applied to just about any business in any niche or industry. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Rethink the Need for Advertising.

Marketing 356

Marketing Social Media PPC Customer 356

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Your Industry. My answer is always the same. It depends.

PPC 310

PPC eCommerce B2C Improvements 310

Inflow Insights

OCTOBER 3, 2017

Within the marketing industry, we have similar biases and conditioning that we need to break from in order to be successful. Using inclusive copywriting (tips here included using neutral pronouns, limiting the use of humor and cultural references, and keeping language simple – Casandra recommended using Hemingwayapp.com for this).

Books 60

Books Recommendation Presentation SEO 60

Groove

APRIL 4, 2024

A BigCommerce Benchmark Group is an anonymized group of BigCommerce eCommerce merchants who collaborate to share essential performance metrics, creating a benchmark for industry standards. Tailored recommendations and limited-time promotions can also motivate customers to spend more.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

SellBrite

DECEMBER 6, 2017

Pick your customers’ favorite social media platforms, and share industry-related news and trends to keep your accounts informative and useful to buyers. The tea shop Harney & Sons used their Facebook account to share an upcoming industry event. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

RetailMinded

NOVEMBER 4, 2023

Here’s why hiring professional help is beneficial: Expert Insight: They bring industry knowledge and up-to-date strategies that can position your business optimally on search engines. Take Advantage of Pay-Per-Click Advertising Pay-per-click (PPC) advertising can be a powerful tool for driving traffic to your e-commerce store.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

Groove

APRIL 4, 2024

A benchmark group, particularly in the context of Shopify Performance Data, is a collective of eCommerce businesses that anonymously share and compare key performance metrics to gauge their relative standing in the industry. Sessions: If your sessions are low, it's a signal to amplify your online visibility.

Shopify 150

Shopify eCommerce Payment Services Merchant Services 150

Inflow Insights

APRIL 3, 2020

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Note: Want our personalized help and recommendations to get more B2B customers online? We recommend scaling content production to target all of your important customer segments. Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. 67% of the industry leaders in marketing are using automation to improve and grow their companies. Pro tip: I also recommend putting these new leads into their own group. There are only so many hours in a day. 24, to be exact. And you won’t be alone.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

FastSpring

APRIL 22, 2020

In the SaaS industry, 35% of customer retention is considered above average, and since you’re selling subscriptions, it’s essential to generate as many leads as possible. PPC Campaigns. Offering a free trial became an industry standard. 5- Invest In Focused PPC Campaign. Content Marketing. Review Sites. Source: Dropbox.

PPC 84

PPC Marketing SEO Subscription 84

BigCommerce

JULY 13, 2017

I’d recommend the integration for sure! That’s when I met BigCommerce, built a site, taught myself SEO and PPC. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Final Word. Not selling yet on eBay? It’s quick.

BigCommerce 415

BigCommerce Multi-channel Channel Gifts 415

Inflow Insights

NOVEMBER 14, 2019

Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. There are three SEO remedies we recommend to reclaim valuable traffic that was lost due to a rankings drop like this: #1: Reclaim Real Estate for the Page in the Search Engine Results Page (SERP).

eCommerce 106

eCommerce SEO PPC Recommendation 106

BigCommerce

FEBRUARY 1, 2018

So, we’ve put together a quick hit list that will enable you to be more productive and stay up-to-date on your industry. Need some simple graphic design help for a logo, PPC banner or social media ad? Staying on top of industry information, government regulations, ecommerce best practices and marketing trends is key to your success.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Kissmetrics

NOVEMBER 18, 2020

Step 3: Market and Industry Research. If you don’t understand your audience or the industry you’re working in, you’re doomed. Make sure you keep your industry, market, and target audience in mind as you prepare your operations plan. I recommend using a combination of all of these because they each have upsides and downsides.

eCommerce 278

eCommerce PPC Operations SEO 278