Retail TouchPoints

DECEMBER 10, 2021

This is not your parents’ beauty industry. In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Why is the industry transforming in favor of publishers and direct-to-consumer brands? This could be a pivotal tipping point in the space.

Search Marketing 246

Search Marketing Consumer Marketing Books 246

ROI Revolution

APRIL 9, 2025

AI is the new buzzword in most white-collar industries, and if youre involved in any sort of digital marketing, you know that our industry is no exception. Brands should feel confident that search engine marketing will continue to be a reliable source of qualified traffic and revenue for their businesses.

Search Marketing 78

Search Marketing SEO Mobile Marketing 78

Kissmetrics

FEBRUARY 4, 2021

Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. It also means we think big for our employees, to help them launch great careers in the industry.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

MAY 21, 2018

As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. Take advantage of guest posting.

SEO 225

SEO Social Media Blog Channel 225

Kissmetrics

AUGUST 18, 2020

Stryde is an eCommerce-specific digital marketing agency working with small and large companies all over the world. While they focus on other aspects of digital marketing like SEO and email marketing , PPC is a huge part of what they do. Extensive industry knowledge. Advanced analytics and reporting.

PPC 313

PPC Social Media Multi-channel Mobile 313

BigCommerce

JANUARY 9, 2018

And yet, most ecommerce brands treat on-site search as an afterthought. But you shouldn’t, because ignoring on-site search results in: Lower desktop average order value. Reduced SEO – and thus, less organic traffic. Google has cornered nearly 80% of the web search market. What are your most popular search terms?

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

Kissmetrics

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid Search Marketing for E-commerce. Not quite.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

ROI Revolution

AUGUST 14, 2019

What Is Local SEO? Local SEO focuses on using various strategies and tactics to increase rankings in local search results. A local search can involve the use of a local keyword (e.g. top restaurants in Raleigh) or the search engine can deduce a location from a user’s device. The Local SEO Checklist.

SEO 92

SEO White Paper Social Media Information 92

Kissmetrics

APRIL 23, 2021

Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation: Aggressive SEO : Ranking on pages one or two of Google for your industry and brand name is one of the best ways to push down bad publicity. A strong SEO strategy can protect your brand by pushing down negative feedback.

Definition 362

Definition Management Social Media SEO 362

Kissmetrics

OCTOBER 23, 2020

They can help you formulate a well-aligned marketing strategy that supports your unique business goals and objectives. Content Writing and Search Engine Optimization (SEO). Content writing agencies can create excellent content that is optimized according to SEO principles to boost engagement and conversion.

Marketing 254

Marketing Social Media SEO PPC 254

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

MAY 4, 2020

The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. While click-through rates are rising, many industries are also seeing cost per click decline, as there’s less competition for ecommerce ads. Industry Updates.

eCommerce 97

eCommerce Social Media Games Supplies 97

Kissmetrics

JUNE 22, 2021

By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic. My search traffic almost tripled when I created advanced guides for SEO and several other internet marketing topics. Type your main keyword (e.g.,

Marketing 350

Marketing Social Media Blog SEO 350

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. KEY SEO TAKEAWAY: Utilize structured data on your website!

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

Kissmetrics

SEPTEMBER 12, 2020

Thought leadership – In many industries, it is useful for people of prominence to share their unique insights on a public platform. SEO – Some website builders have tools that allow you to rank better in Google searches. The platform is designed for bloggers, optimizing content management, and SEO.

Merchant Services 363

Merchant Services Payment Services Shopify Shipping Costs 363

ROI Revolution

JUNE 14, 2022

If you need to know about the current and future state of the apparel industry, look no further than this infographic. You’ll discover insights from apparel brands that took our State of Digital Marketing Survey, plus data from outside research. Keep reading to explore the current state of the apparel industry stats.

Apparel 78

Apparel eCommerce Marketing Retail 78

ROI Revolution

MAY 20, 2020

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts.

PPC 144

PPC Mobile B2B Shipping Costs 144

Inflow Insights

NOVEMBER 29, 2021

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

ROI Revolution

JANUARY 8, 2025

Because of this, and understandably so, many marketers spend Cyber Week through the holidays in the day-to-day trenches stressing about the final push of the year and hitting revenue goals. What’s the best way to kick off 2025 for your brand? The holiday shopping season can be make or break for many brands.

Shipping Costs 148

Shipping Costs Channel Events Shipping 148

Ecommerce Platforms

JULY 31, 2020

There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc. When it comes to the latest industry trends, high-quality agencies stay ahead of the curve. Benefits of Hiring an Ecommerce SEO Agency. SEO Marketing Strategy.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

ESW

MARCH 11, 2019

Voice search holds a great deal of promise for the future of eCommerce. In an already-rapidly evolving industry, voice search technology has added yet another development for eCommerce leaders to get excited about — or be confounded by. The Rapid Growth of Voice Search. Voice search is here to stay, and for good reason.

eCommerce 113

eCommerce Jewelry SEO Mobile 113

Inflow Insights

MARCH 27, 2020

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

GetElastic

OCTOBER 21, 2022

Search Engine Optimization Experts. Having started out in the investment banking industry, Andrew made the famously common entrepreneur decision of quitting his job and starting an eCommerce business. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru. Digital Marketing and Growth Experts.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

ROI Revolution

JULY 3, 2017

The algorithms alone are enough to make anyone’s head spin, and yet, marketers still need to keep up-to-date on even the smallest changes. 2017 has been a particular whirlwind of change for search engine marketing ( SEM ), so here are a few of the more major updates you should be taking note of. 2) Organic SEO is Changing FAST.

SEO 94

SEO Mobile Information Marketing 94

ROI Revolution

JULY 8, 2020

You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. You can set bids for people searching on Bing based on industries, job functions, and even companies – data powered by LinkedIn.

Document 131

Document Merchant Services Small Business Retail Social Media 131

ROI Revolution

NOVEMBER 2, 2021

Update your local SEO listings to reach shoppers near your brick-and-mortar locations. 4 technical SEO tips for the holiday season. Implementing a 301 redirect from prior years’ holiday pages to one evergreen holiday URL is the best way to ensure your SEO value is maximized. 4 content SEO tips for the holiday season.

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

Ecommerce Platforms

MAY 24, 2023

In recent times, it has also evolved its offerings from s imple search engine optimization (SEO) and search engine marketing (SEM) data to more advanced analytical assessments. The platform does this through the power of AI and lets you create, optimize, and manage your SEO and marketing campaigns with ease.

Marketing 118

Marketing SEO Social Media Payment Services 118

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. Let’s look at the numbers first.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

ROI Revolution

SEPTEMBER 7, 2021

4 content SEO tips for the holiday season. Many brands count on holiday seasonality to meet their overall business goals, which is all the more reason to ensure that all of your digital marketing efforts are based on a strong website foundation. Below are 4 content SEO projects you can work on now for a more successful holiday season!

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

ROI Revolution

OCTOBER 5, 2021

Update your local SEO listings to reach shoppers near your brick-and-mortar locations. 4 technical SEO tips for the holiday season. Implementing a 301 redirect from prior years’ holiday pages to one evergreen holiday URL is the best way to ensure your SEO value is maximized. 4 content SEO tips for the holiday season.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

ROI Revolution

FEBRUARY 10, 2022

We’re excited to be sharing the insightful analysis of the answers in our upcoming 2022 State of Digital Marketing Survey, which will be released by the end of Q1. There, you’ll uncover an in-depth look at the data segmented by role, industry, company revenue, and more. Top Trends for Ecommerce Marketers in 2022.

Marketing 78

Marketing Social Media White Paper PPC 78

ROI Revolution

OCTOBER 7, 2020

A client in the lawn care equipment industry wanted to improve profitability and grow sales on Amazon. The client came to ROI in search of a reliable partner to manage their account effectively and improve sales. The goal was to dominate Shopping & Search in their very competitive industry.

Improvements 88

Improvements SEO Apparel Download 88

ROI Revolution

SEPTEMBER 4, 2018

The ROI Revolution Ecommerce Marketing Summit has put together a stellar lineup this year! She is responsible for each brand’s paid search, display, shopping data feeds, remarketing, SEO efforts, affiliate programs, as well as retail and wholesale marketplace expansion.

Events 100

Events Shipping Costs SEO eCommerce 100

Digital Doughnut

FEBRUARY 24, 2022

As marketers, you must introspect whether your search engine marketing strategy is based on industry-wide best practices. Are you confused because you're not getting the results that you want or are not getting the requisite results quickly enough?

SEO 52

SEO Marketing Search Marketing Customer Experience 52

ROI Revolution

NOVEMBER 9, 2022

In this article, explore 2023 ecommerce predictions from 17 digital marketing experts at ROI who specialize in strategies ranging from Amazon and paid search advertising to SEO and website optimization and more! Imagery and video will be more important than ever for SEO. “

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

ROI Revolution

MARCH 4, 2020

Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . The 2020 Ecommerce Paid Search Report. paid search market reached an all-time high of $55.2 Listen instantly here! billion in 2019.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

365 Retail

DECEMBER 2, 2024

A cybersecurity marketing company helps defend your brand but maximizes outreach through expertise in industry in specific marketing strategies, thereby creating engagement as well as increasing confidence levels in your clients. What is a Cybersecurity Marketing Agency?

Marketing 52

Marketing Social Media SEO Search Marketing 52