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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 297
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How Dick’s Sporting Goods Fights Premium Sneaker Diversion with its Mobile App

Retail TouchPoints

The customer-facing mobile app for Dicks Sporting Goods has traveled a long way since its debut in 2021. To help ensure that everything is on the up and up with these store purchases, Dicks restricts pickups to a 100 -mile radius of the store, which the retailer enforces with the help of the mobile apps fraud detection tools.

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SVP Reveals How Tractor Supply Assesses Tech to Power ‘Legendary’ Service Experiences

Retail TouchPoints

Whether customers decide to shop online, use the mobile app or are face to face with an associate, Tractor Supply offers a number of tools that enable inventory visibility, seamless service and fast checkout. The tool is loaded with Tractor Supplys product information as well as general Life Out Here knowledge.

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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

Just make sure they are mobile-friendly and non-intrusive to stay on Googles good side. Although we dont recommend restricting access to all of your content, gating pieces that appeal to lower-funnel audiences can be a fantastic way to collect contact information. We also recommend keeping pop-up form fields to a minimum.

eCommerce 317
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Walmart Pilots Free App with Live Visual Interpretation for Blind Customers

Retail TouchPoints

Walmart has debuted a pilot program with Aira , a mobile app that connects blind and low vision customers with a sighted interpreter who can describe products, labels and prices in real time. Aira’s professional visual interpreters are trained to offer objective feedback, which keeps the customer in charge of their own choices.

Customer 279
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4 Tips for Mobile Website Optimization

Groove

What is Mobile Website Optimization ? Mobile website optimization is exactly what it sounds like. It’s the way that eCommerce brands optimize their entire site to accommodate not only desktop but also mobile devices. This is an example of a website with absolutely zero mobile website optimization. Source: Appleinsider.

Mobile 352
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Can Mobile Games Really Achieve >50% of Revenue From D2C?

FastSpring

In this episode of Growth Stage, we interview gaming D2C and creator marketing expert Justin Sacks of Nexus about his thoughts on: What winning strategies AAA and AA publishers use for D2C in mobile. Why these strategies actually can result in >50% revenue coming from D2C. David Vogelpohl (FastSpring) (05:45) Excellent.

Payments 165